Responsibilities

• You will participate in a remote conversational interview about your recent experiences managing ad campaigns.
• We will ask you to walk through your typical process for setting up, monitoring, and adjusting active campaigns.
• You will share specific challenges you face when allocating budgets across different channels.
• Finally, you will provide feedback on your preferred tools and reporting methods.
• Fill a survey about sharing your take on an advertising concept.

Requirements

• Active ad buyers, media planners, and digital marketing professionals who manage paid campaigns.
• Direct hands-on experience allocating ad spend and analyzing campaign performance metrics.
• Professionals working at agencies, in-house marketing teams, or as independent consultants.
• Hands-on experience managing and optimizing paid advertising campaigns.
• Familiarity with tracking metrics and adjusting budgets based on performance.
• Comfortable discussing your day-to-day media buying strategies.
• Active role as an ad buyer, media buyer, or digital marketing manager.