Responsibilities

• Recruit, train, and manage Brand Advocates (well-educated, engaging sampling agents) within the assigned market
• Oversee activation execution to ensure compliance, professionalism, and brand alignment
• Conduct pre-activation training and post-event recaps with Brand Advocates
• Manage and maintain storage units containing POS, sampling materials, and activation assets
• Ensure all POS materials are accounted for, organized, and compliant with brand standards
• Track and report KPIs, activation performance, and account feedback
• Serve as the local Camarena brand leader and advocate in-market

Requirements

• Exhibits Intrapreneurship and Ownership Behaviors:
• Intrapreneurship involves thinking boldly, learning from mistakes, showing initiative, and encouraging innovation within an established company.
• Ownership reflects setting high expectations, driving candid discussion, and holding oneself and others accountable for results.
• Minimum Qualifications
• Experience executing brand sampling initiatives
• Experience managing teams or overseeing activation staff
• Strong organizational skills and ability to manage activation logistics
• Must live within assigned market
• Valid driver’s license, safe driving record, and a reliable vehicle. Must pass an MVR check and obtain any required state driver’s license within 30 days of hire.
• Must be 21 years of age or older and able to obtain any required local or state liquor license.
• Must be available to work a flexible schedule, including nights and weekends as needed.
• Must be able to lift at least 50lbs and stand for long periods of time.
• Preferred Qualifications
• Strong presentation and relationship-building skills.
• Experience managing Brand Advocates or sampling teams
• Existing relationships within sports bar and casual dining accounts
• Experience executing tequila or spirits-focused activations
• Strong communication and leadership presence