Acquisition Marketing Manager

Pleasanton, CA (Hybrid)

$95K/yr – $110K/yrMid Level4+ years expFull time

Posted 9 days ago

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Job Summary

Own customer acquisition and retargeting strategies, manage budget forecasting, and drive optimization across paid channels, with cross-device journey mapping and measurement as core work streams.

Strategize and manage campaigns across paid social, search, and offline channels
Analyze performance data to generate actionable insights and inform strategic decisions

Job Description

Responsibilities

Strategy & Planning: Own customer acquisition and retargeting strategies, explore new partner and channel opportunities, and manage budget allocation and forecasting.
Campaign Management: Set up, manage, optimize, and report on campaign performance across paid social, search, and offline channels.
Performance Analysis: Monitor and analyze campaign performance metrics, interpreting data to derive actionable insights that drive optimization and inform strategic decisions.
Measurement & Tracking: Leverage Google Analytics, Tableau, and internal tools to ensure data accuracy and reliable flow-through between platforms and internal databases.
Cross-Device Journey Mapping: Map user touchpoints across mobile, desktop, and other devices to inform holistic acquisition strategy.
Creative & Testing: Partner with the Creative team to develop and iterate on ad creative, driving a rapid test-and-learn cycle at scale.

Requirements

4+ years of marketing experience with a proven track record of driving profitable customer acquisition at scale.
Deep hands-on experience executing and optimizing campaigns across Facebook, Instagram, TikTok, Google, YouTube, CTV, and other paid channels.
Strong analytical skills with the ability to translate performance data into actionable insights and strategic decisions.
Proficient in Excel, Google Analytics, Tableau, and familiar with AI-powered marketing tools (creative generation, bidding optimization, etc.).
Experience with SEO, ASO, and mobile measurement platforms a plus.
Exceptional organizational skills with the ability to manage multiple projects and tight deadlines, especially during peak seasonal periods.
Excellent verbal and written communication skills.
Bachelor's degree required; Business or Marketing preferred.

Benefits

Health, Dental, and Vision Insurance
Life Insurance
401(k) with matching
Pet Insurance
Mental Health Benefits
Comprehensive Time Off Program, including Vacation, Sick Days, Paid Holidays, and Floating Holidays
Employee Product Discounts

PlanetArt

4.4 Glassdoor

PlanetArt is an e-commerce leader delivering affordable, high-quality personalized products through a growing portfolio of globally recognized websites and apps. Home to well-known brands like Simply to Impress, Personal Creations, CafePress and FreePrints, we provide people everywhere with easy-to-use tools that leverage self-expression to create one-of-a-kind cards, gifts, wall art, apparel, home décor and more.At PlanetArt we believe a greeting card can form a meaningful connection, a photo can preserve a precious memory, a coffee mug can start a conversation, and a T-shirt can ignite a movement. Headquartered in Los Angeles with satellite offices around the world, we’re a team that thrives on creativity and innovation. The environment is stimulating and fast-paced, and we never stop challenging ourselves and others. As a group we are helping to make this world a better place by doing our life's best work.Learn more about PlanetArt and current career opportunities by visiting us at www.planetart.com/jobs.

Founded in 2010

Calabasas, California, USA

832 employees

www.planetart.com

87% recommend to a friend

90% CEO approval