Responsibilities

• Own and lead the acquisition campaign strategy for Direct Mail, Email, and SMS channels, including audience segmentation, creative direction, offer prioritization, cadence planning, and performance reporting.
• Develop and manage campaign roadmaps and testing agendas (A/B and multivariate tests) to continuously improve channel performance against key acquisition KPIs, including response rate, CPA, and ROAS.
• Partner cross-functionally with Analytics, Creative, Product, and Strategy teams to ensure campaigns are accurately targeted, properly fulfilled, and measured against defined goals.
• Manage channel budgets, pacing, and forecasting, allocating spend and resourcing to maximize ROI.
• Translate data and performance insights into actionable recommendations for leadership; present campaign results, learnings, and strategic plans to stakeholders on a regular cadence.
• Ensure all campaigns are executed in compliance with applicable regulations (e.g., CAN-SPAM, TCPA) and internal brand and legal standards.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in performance or acquisition marketing, with direct ownership of at least two of Direct Mail, Email, or SMS.
• Demonstrated experience managing campaign budgets and making independent, data-driven decisions on budget allocation and channel prioritization.
• Proficient with email service platforms and marketing automation tools (e.g., Salesforce Marketing Cloud, HubSpot, or similar).
• Working knowledge of Direct Mail production processes, including list management, print vendor coordination, and postal logistics.
• Solid understanding of SMS marketing compliance requirements, including TCPA regulations and opt-in/opt-out management.
• Familiarity with customer data platforms (CDPs) and CRM-driven segmentation strategies.
• Experience designing and analyzing A/B and multivariate tests and translating results into strategic recommendations.
• Strong analytical skills and comfort working with data and reporting tools to measure campaign effectiveness and ROI.
• Excellent written and verbal communication skills, including the ability to present complex campaign data clearly to non-technical stakeholders.

Preferred

• Experience in telecom, financial services, retail, insurance, or other direct response-heavy industries.
• Experience managing external agencies or print/fulfillment vendors.
• Exposure to digital acquisition channels (paid search, display, social) and cross-channel attribution.

Benefits

• We offer competitive compensation and comprehensive benefits.
• comprehensive benefit program, including competitive medical, dental, vision, and life insurance; an employee assistance program; a 401K plan with company match and a host of voluntary benefits.