Digital Marketing Project Manager
LOCOMOTIVE Agency
USA (Remote)
$65K/yr - $72K/yrAgencyFull-timeSenior level5+ years exp.
5 hrs ago
Account Supervisor - Digital, Healthcare New York, NY; Boston, MA; Washington, DC; Chicago, Il
Albany, NY (Hybrid)
$80K/yr – $110K/yrMid Level4+ years expFull time
Posted 7 weeks ago
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Job Summary
Own social and digital strategy for health care with cross-channel campaigns and stakeholder-driven content planning.
- Social strategy and content ownership: turn client goals into integrated social initiatives and calendars.
- Platform mastery and experimentation: apply best practices across Meta, YouTube, TikTok, Reddit, and HCP-focused features to drive activations.
- Tech stack and measurement: deploy insights, audience intelligence, and performance reporting to guide decisions.
Job Description
- Serve as day-to-day digital lead, responsible for providing strategic solutions around social and digital marketing
- Develop and implement innovative social brand and social content strategies that are integrated with overall client marketing objectives and goals
- Deep knowledge of social platforms (Meta/Facebook/Instagram, YouTube, TikTok, Twitter, Reddit, SERMO, and more) – understand and articulate best practices based on business needs and requirements
- Be a champion for social and digital work – experiment with new and alternative ways to leverage social media activities and how to creatively sell the opportunity into the client
- Help deploy an industry-leading technology stack that supports insights development, audience intelligence, and performance measurement
- Comfortable gathering input from a variety of internal and client stakeholders to inform content creation and maintain social content calendars
- Have a minimum of 4-6 years of social and digital experience within healthcare industry (client-side), advertising and/or PR agency
- Experience working with complex HIPAA and FDA-regulated issues a must
- A track record of creative thinking and effective execution in social media and digital platforms
- Possess a thorough command of the social media and digital spaces (from shifting consumer platforms to new HCP-platform features to evolving applications of AI), sophisticated client service and digital communications skills, high energy and passion for this area of rapid change and innovation
- Work well within highly collaborative, integrated teams – displaying proven ability in running a team, controlling timelines and budgets, anticipating issues and working towards solutions to complex problems
- Understand the paid media environment and how it applies to a holistic social media strategy
- Experience working on influencer (patient, caregiver, HCP) strategies and activations including planning, contracting, activating, and amplifying end-to-end campaigns
- Have the proven ability to meet deadlines, juggle multiple projects and work independently in a fast-paced office environment.
- Medical & Prescription
- Dental
- Vision
- Flexible Spending Accounts
- 401k (with discretionary employer match)
- Employee Stock Purchase Plan
- Short-Term Disability, Long-Term Disability & Life Insurance
- Vacation, Sick & Personal Days
- 14.5 Paid Company Holidays
- Parental Leave
Porter Novelli Seattle
Porter Novelli is one of the world’s leading public relations agencies. With 90 offices in nearly 60 countries, Porter Novelli delivers best-in-class service to clients around the globe. As the agency that pioneered social marketing, Porter Novelli’s heritage is grounded in influence – motivating people to change deeply ingrained behaviors that are rooted in cultural and social norms. This is achieved by identifying and activating against key insights that drive transformational change-- going beyond just “solving a problem,” The result is greater than just influencing people – Porter Novelli makes them believe. For additional information, please visit www.porternovelli.com. Porter Novelli is a part of Diversified Agency Services, a division of Omnicom Group Inc.
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