Responsibilities

• Lead strategy for franchise and multi-location client accounts, serving as the senior day-to-day strategic contact
• Partner with corporate marketing leaders to understand business goals, growth priorities, and brand requirements
• Develop annual and quarterly marketing strategies that connect national objectives to local performance outcomes
• Translate business goals into clear KPIs, testing plans, learning agendas, and optimization priorities
• Guide integrated planning across paid media, SEO, content, analytics, and technology teams
• Review performance trends and help teams prioritize optimization and experimentation
• Lead client presentations, including QBRs, performance reviews, and executive updates
• Ensure reporting clearly explains what happened, why it happened, and what actions should follow
• Oversee and guide budget management, pacing, scope changes, and SOW alignment in partnership with leadership
• Identify growth opportunities such as channel expansion, CRO improvements, and new service initiatives

Requirements

• 7–12 years of experience in digital marketing, agency account leadership, or client strategy roles
• Strong working knowledge of paid media, SEO, analytics, and integrated digital marketing programs
• Experience supporting franchise, multi-location, or otherwise complex client organizations preferred
• Ability to translate business challenges into clear, actionable marketing strategies
• Demonstrated ability to lead senior client conversations and present insights to executive stakeholders
• Strong analytical thinking, with the ability to interpret performance data and guide decision-making
• Proven project management capabilities, driving complex initiatives from planning through execution
• Excellent communication, organization, and stakeholder management skills
• Proven ability to lead cross-functional teams and manage multiple workstreams simultaneously
• Familiarity with Google Ads, Meta Ads Manager, LinkedIn Ads, programmatic DSPs, GA4, Power BI, and marketing automation tools

Preferred

• Opportunity to lead marketing strategies for well-known franchise brands
• High-impact role working across national and local marketing landscapes
• Collaborative, growth-oriented environment where your expertise makes a difference

Benefits

• We offer competitive benefits, including medical, dental, vision, a matching 401(k), wellbeing stipends, and remote work support.