Account Manager, Public Relations (Cybersecurity)

San Francisco, CA (Hybrid)

$80K/yr – $105K/yrMid Level5+ years expFull time

Posted 2 days ago

Job Summary

Own and lead proactive media and analyst relations programs for cybersecurity clients, shaping strategy, story angles, and executive thought leadership while managing client relationships and program results.

  • Lead media relations, story development, and executive visibility
  • Oversee budgets, teams, and measurement of ROI

Job Description

Responsibilities

  • Develop and lead proactive media and analyst relations programs for cybersecurity clients — spanning topics like threat research, risk management, data privacy, AI security, and enterprise protection.
  • Build and maintain relationships with key cybersecurity, technology, and business journalists as well as influential industry analysts.
  • Identify timely story opportunities tied to emerging threats, vulnerabilities, and breaking news.
  • Craft compelling story angles and data-driven pitches that drive high-impact coverage in top-tier business, trade, and security outlets.
  • Leverage digital and social media channels to enhance thought leadership and media amplification.
  • Measure and report ROI of media and influencer engagement efforts.
  • Identify opportunities for client executives to participate in thought leadership activities such as podcasts, conferences, and panels.
  • Serve as the day-to-day client lead, managing strategic communications programs from planning to results.
  • Develop PR and thought leadership strategies that strengthen brand reputation, support sales goals, and differentiate clients in the competitive cybersecurity market.
  • Set measurable goals tied to coverage, awareness, and thought leadership outcomes.

Requirements

  • 5+ years of PR, communications, or marketing experience in an agency environment (required)
  • Experience working with cybersecurity clients (required)
  • Deep understanding of the cybersecurity landscape and media ecosystem
  • Established relationships with business, technology, and cybersecurity trade media and analysts
  • Proven ability to develop and lead communications strategies that drive visibility and credibility for cybersecurity brands
  • Strong writing and storytelling skills, particularly for technical or data-driven content
  • Experience managing multiple client accounts, budgets, and teams simultaneously
  • Track record of mentoring and developing junior team members
  • Calm and confident under pressure — able to guide clients through complex or crisis situations
  • Strategic thinker with a proactive, collaborative, and solutions-oriented mindset

Benefits

  • Competitive salary with merit-based opportunities for growth
  • Flexible hybrid work model tailored to your schedule and lifestyle
  • Generous vacation policy, including extended summer and winter breaks
  • Early log-off on Fridays through our Empower Hours program
  • 401(k) plan with employer matching
  • Comprehensive medical, dental, and vision coverage, plus FSA options
  • Paid parental leave benefits
  • Commuter benefits
  • Annual Growth Mindset stipend for books, events, or learning experiences
  • Monthly technology reimbursement
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Highwire

Highwire is a strategic marketing communications agency built at the intersection of innovation and industry.We help ambitious brands navigate complexity, lead markets, and grow with purpose. With integrated capabilities across strategic marketing communications, creative, and insights, we bring clarity where there’s noise – and influence where it matters most.Our team operates at the speed of change, delivering bold ideas and measurable impact across B2B tech, healthcare, cybersecurity, energy, financial services, and beyond.Whether you’re preparing for IPO, entering a new market, or reshaping your category, we’re the partner that helps you rise above.Highwire. Above all.

San Francisco, California, USA
184 employees (40 in marketing)

Salaries

Posted range

$80K/yr – $105K/yr

Taken straight from the job posting.

See all Highwire salaries

Marketing Team

Marketing Team Size
33 (18% of company)
Median Career Experience
8.5 years
Median Tenure
2.4 years
Marketing Roles Posted (Last 30 Days)
8

Funding

Last Raise
Private Equity, 4 years ago

Funding History

  • Sep 2022
    Private Equity

Traffic Signals

Monthly Visitors
9.4K
Traffic Source Mix
Search
38.4%
Direct
41.9%
Referral
6.3%
Social
11.6%
Paid
1.5%

Headcount Trend

Current headcount: ~184

Recent News

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Account Manager, Public Relations (Cybersecurity)

Highwire · San Francisco, CA · Hybrid