F.A.F. Inc.

Account Growth & Digital Strategy Manager

Greenville, RI (On-site)

Salary Not AvailableSenior Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive digital product content and retailer growth through data-driven optimization and cross-functional collaboration.

  • Must-have: 3–5+ years in digital strategy/e-commerce with strong analytics.
  • Standout: Cross-functional ownership across operations, marketing, and sales.

Job Description

Responsibilities

  • Work with Sr Director to develop and execute growth strategies tailored to each account
  • Identify opportunities to increase revenue, improve conversion, and expand assortment
  • Analyze category trends, competitive landscape, and customer behavior
  • Own the creation and optimization of digital items, including product listings, descriptions, and content
  • Ensure content is compelling, accurate, and aligned with brand voice and SEO best practices
  • Continuously test and refine content to improve performance
  • Coordinate and manage product samples for customers, ensuring timely delivery and alignment with strategic goals
  • Serve as a key point of contact for customer-facing content and product presentation needs
  • Translate customer feedback into actionable improvements
  • Monitor digital performance metrics (traffic, conversion, sales) and adjust strategies accordingly

Requirements

  • Bachelor’s degree in Marketing, Business, E-commerce, or related field (or equivalent experience)
  • 3–5+ years of experience in digital strategy, e-commerce, account management, or related roles
  • Proficiency in category analysis, competitive benchmarking, and customer behavior insights
  • Data-driven mindset with experience using analytics tools (e.g., Google Analytics, Excel, BI platforms)
  • Proven experience creating and optimizing digital product content (listings, descriptions, images)
  • Strong understanding of SEO best practices and content performance optimization
  • Familiarity with e-commerce platforms (e.g., Amazon, Shopify, retailer portals)
  • Ability to A/B test content and continuously improve digital performance
  • Excellent cross-functional communication and stakeholder management skills
  • Experience serving as a key point of contact for clients or internal partners

Preferred

  • Interest in fashion, accessories, or consumer trends is a plus

Benefits

  • Health insurance: Medical, Dental, Vision
  • Flexible Spending Account (FSA)
  • 401(k)
  • 401(k) matching/Profit Sharing
  • Employee assistance program
  • Company Paid Life insurance & Long Term Disability
  • Paid time off