Responsibilities

• Strategic Client & Account Leadership - Serve as the primary trusted advisor for a portfolio of food/beverage clients, actively fostering long-term, high-value partnerships.
• Convert client needs into innovative, data-driven PR strategies , driving measurable impact and achieving business objectives.
• Create comprehensive communication plans , seamlessly integrating the latest industry trends, competitive analysis, and consumer insights.
• Media Relations & Pitch Strategy Excellence - Secure earned media for food/beverage clients across all channels (print, digital, broadcast, trade) via strategic execution and compelling storytelling.
• Cultivate a strong network of key industry media contacts , acting as the main liaison and trusted resource for clients.
• Lead comprehensive PR programs , including strategic storytelling, impactful product launches, and proactive reputation management initiatives.
• Influencer Marketing & Campaigns - Identify, cultivate, and manage strategic partnerships with key food/beverage influencers, chefs, bloggers, and tastemakers.
• Lead the conceptualization, execution, and measurement of comprehensive influencer campaigns, ensuring strong alignment with client objectives and brand voice.
• Manage influencer contracts, content creation workflows, and logistics , staying current on culinary influencer trends, platforms, and best practices.
• Monitor and analyze campaign performance in detail, reporting on critical metrics such as reach, engagement, sentiment, and conversion to optimize future efforts.

Requirements

• 3-5+ years of progressive public relations experience, with a significant focus on the food & beverage industry and a proven track record in an agency setting.
• Bachelor's degree in Public Relations, Communications, Marketing, Journalism, or a related field.
• Proven leadership in media relations with a strong network and record of high-impact coverage.
• Expertise in influencer marketing and event management from concept to measurement.
• Superior communication, storytelling, and presentation skills.
• Proactive, strategic thinker with strong problem-solving abilities.
• Organized and detail-oriented, capable of managing complex projects in fast-paced settings.
• Skilled in PR tools and analytics platforms.
• Passionate about the culinary world, food trends, and brand experiences.

Benefits

• In addition to a competitive salary, we provide a comprehensive benefits package to support our employees and their families.