Responsibilities

• Day-to-day management, activation and development of assigned Minnesota Timberwolves and Lynx corporate partnership accounts.
• Serve as a strategic marketing consultant to partner contacts, developing impactful, measurable sponsorship platforms that align with partner business objectives and drive long-term partnership growth.
• Lead the planning, execution, tracking, and reporting of all assigned partners’ contractual elements, including but not limited to: traditional media assets (e.g. radio, print, television, digital, social, etc.), in-market promotions, in-arena activation, hospitality, experiential, and community programs.
• Work closely with internal and external stakeholders to collaborate on the strategy and fulfillment of partnership marketing initiatives.
• Help manage the process of measuring the effectiveness of assigned sponsorship platforms to demonstrate partner ROI and ROO, working closely with Partnerships Solutions and Business Strategy & Analytics teams.
• Maintain and grow partner relationships at all levels from day-to-day contacts to decision makers through regular touchpoints, including but not limited to: weekly or bi-weekly status calls; annual partner activation summit; hospitality and events; pre-season planning, mid-season check-in, and post-season recap meetings; etc.
• Act as an extension of assigned partners’ brand, understanding the industry landscape, business objectives, challenges, opportunities, etc.
• Responsible for driving partnership revenue through sponsor renewals, upsells, and identification of incremental business opportunities that create value for both partners and the organization.
• Proactively identify opportunities to expand partner investment through new activations, assets, platforms, and strategic recommendations.
• Partner with Corporate Sales Managers to collaborate on new sponsor partnership opportunities.

Requirements

• Minimum of three (3) years of experience in partnership marketing, sponsorship activation, account management, sales, brand marketing, agency services, or related fields.
• Education: Bachelor’s degree in business management, marketing, advertising, or sports management (or similar field) from four-year college or university required.
• Specialized Knowledge, Licenses, etc.: Previous activation experience in sports preferred.
• Strong written and verbal communication skills required.
• Computer skills required: experience with Microsoft Office (Word, Excel, Power Point, Outlook) is required.
• Demonstrated ability to think strategically, identify business opportunities, and develop creative, solution-oriented recommendations for partners.
• Ability to establish effective client and interdepartmental relationships, manage multiple client contacts and projects, and drive business.
• Strong project management skills focused on organization, time management and planning.
• Ability to work collaboratively with a group of highly motivated individuals, and also be an independent thinker.
• Able to interface with colleagues, senior executives, and clients effectively and personably, recognizing the need to adjust communication style accordingly to the audience.
• Strong attention to detail with the ability to balance executional excellence and prioritization in a fast-paced environment.
• Demonstrated ability to influence others, build cross-functional relationships, and contribute positively to team culture.
• Availability and willingness to work extended hours, including nights and weekends and be on-call as necessary.

Benefits

• Benefits: Regular full-time employees have access to medical, dental, and vision plans, health saving accounts with an employer contribution, flexible spending accounts, 401(k) plan, and life and accidental death & dismemberment (AD&D) insurance. Additional benefits may include employer-paid short/long-term disability plans, generous fitness and well-being benefits, work-related reimbursements, and fully paid family/caregiver leave. Regular full-time employees start with 11 Holidays, at least 20 paid PTO days, 2 Volunteer days, and 4 Personal Holidays in each calendar year.