Responsibilities

• Execute day-to-day influencer and VIP outreach, including talent seeding, gifting initiatives, and partnership coordination
• Build and maintain relationships with influencers, stylists, talent managers, editors, and industry contacts
• Support the development and execution of integrated PR and influencer strategies aligned with client goals and cultural moments
• Coordinate and manage gifting programs, paid partnerships, and red carpet opportunities
• Execute press outreach across fashion, lifestyle, and digital publications to secure strategic coverage
• Draft and distribute press materials including pitches, media alerts, and press releases
• Track influencer placements and editorial coverage; assist with reporting and campaign recaps
• Manage sample trafficking through Launchmetrics (or similar platform), including stylist pulls, loans, check-ins, and returns
• Support showroom operations, including appointments, stylist relations, and talent fittings
• Assist with event execution, including VIP attendance, press moments, and on-site support

Requirements

• 2–3 years of public relations experience within fashion, beauty, or lifestyle brands (agency experience preferred)
• Strong press pitching experience and understanding of editorial calendars (short lead and long lead)
• Familiarity with influencer and stylist relationships within the fashion landscape
• Experience managing sample trafficking and showroom organization (Launchmetrics preferred)
• Existing media or stylist relationships are a plus
• Excellent written, verbal, and organizational skills
• Ability to manage multiple clients and deadlines in a fast-paced environment
• Highly detail-oriented, proactive, and solutions-driven
• Passion for fashion, media, and cultural storytelling
• Team-oriented with strong accountability

Preferred

• Familiarity with LA fashion press landscape
• Launchmetrics experience (familiarity)

Benefits

• Health benefits
• 401(k) eligibility
• Paid time off
• Professional growth opportunities
• Collaborative work environment between New York and Los Angeles teams
• Exposure to leading global fashion and lifestyle brands
• Opportunities to participate in events and industry activations