Account Executive

USA (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own media relations and PR program execution for hospitality and lifestyle clients with a heavy emphasis on timely coverage, relationship building, and reporting across local to national media.

  • Own media lists, editorial calendars, and press materials to drive consistent coverage and client visibility.
  • Monitor trends and generate weekly, monthly and quarterly reports on PR tactics and outcomes.
  • Build and maintain relationships with key media and respond to client inquiries quickly, including off hours.

Job Description

Responsibilities

  • Maintain consistent communication with clients and team, setting internal deadlines and ensuring those deadlines are met by you and your team.
  • Respond to client emails and/or calls promptly; use judgment to ensure sensitive issues are responded to during off hours/weekends.
  • Maintain consistent knowledge of current trends.
  • With assistance from junior staff (as available), monitor, collect, track, evaluate and create reports on public relations tactics and activity – weekly, monthly and quarterly – as needed.
  • Maintain successful relationships with key media members, locally, regionally and nationally; leverage relationships to generate strong client results.
  • Draft press documents, pitches and other PR and marketing collateral.
  • Ensure the client receives all media coverage in a very timely manner, either from you or your team members and is delivered in a manner that merchandises the agency’s relationships, efforts and/or understanding of the client’s business.
  • Develop and manage media lists, editorial calendars and more.

Requirements

  • Bachelor’s degree in marketing, communications, public relations or a related field, and 1-3 years of post-college experience in public relations. Agency experience highly preferred.
  • Media relationships with lifestyle, food and beverage beat writers, editors and freelancers, regionally and nationally, and proven ability to secure consistent media coverage.
  • Excellent writing skills and grammatical knowledge; proficiency in AP Style.
  • Excellent interpersonal communication skills; confidence and a collaborative nature.
  • Creative thinker, who loves coming up with new ideas, or improving upon the tried-and-true.
  • Proactive and organized; must have strong ability to balance multiple projects concurrently, prioritize, and take ownership of projects and relationships.
  • Works well under pressure and in a fast-paced environment.

Benefits

  • Sixteen days paid vacation, plus one week flex time between Christmas and New Year’s Day.
  • Health, vision and dental coverage.
  • Paid maternity/paternity leave.
  • Flexibility and a relaxed team culture.
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Ink Link Marketing

Ink Link Marketing is multi-award-winning, full-service communications agency specializing in restaurant, hospitality, and non-profit industries based in Miami. Our marketing service and PR/Promotions firm provides the commitment of an internal marketing communications department and the capabilities of a full-service agency, without the operating costs of either. #ThinkInkLinkOur areas of specialty include restaurants, food service, distribution, hospitality, non-profit, franchise, tourism, and tourism-related events. We are experts at new store openings, market entries, and turnaround situations. Grand opening? You now have a team to plan and execute a successful entry. Need access to promotional partners or looking to streamline promotions across multiple markets? We do that too. Functional Specialties:•360-degree marketing integration + calendar planning•Public Relations & marketing integration•Marketing process creation and implementation•Crisis response, communications & recovery •New product introductions & market entries•Promotions & field marketing•Media planning, messaging & agency management •Value-added media promotions & extensions•Customized Zone merchandising, schematics and execution •Promotional alliances and implementation•Employee communications & meetings/conventions•Government, philanthropic & community relationsOrganizations of all sizes seek beginning-to-end strategic and sustainable marketing services. We offer these services by bringing in seasoned experts without expert fees. Our business model leverages the efficiencies of retainers over multiple clients in a few select industries, so we have the depth of knowledge you need. We are Ink Link Marketing

Founded in 2012
Hialeah, Florida, USA
19 employees (7 in marketing)

Traffic Signals

Monthly Visitors
1.3K
Traffic Source Mix
Search
34.1%
Direct
41.3%
Referral
12.9%
Social
8.7%
Paid
1.9%

Headcount Trend

Current headcount: ~19

Marketing Team

Marketing Team Size
7 (37% of company)