Account Executive, Earned Media - Health & Wellness

New York City, NY (Hybrid)

$35K/yr – $75K/yrEntry Level2+ years expFull time

Posted 2 weeks ago

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Job Summary

You will own the day to day execution of earned media programs for health and wellness clients, focusing on media relations, materials development, and event support.

  • Develop and pitch media opportunities and track coverage
  • Draft and edit press materials and briefing documents
  • Coordinate with internal teams and support MLR review and client meetings

Job Description

Responsibilities

  • Support the day‑to‑day execution of earned media programs for health and wellness clients, with a primary focus on pharmaceutical accounts.
  • Assist with media relations activities, including media list development, reporter research, pitching, follow‑ups, and coverage tracking.
  • Draft, edit, and proofread earned media materials such as press releases, media pitches, backgrounders, fact sheets, Q&As, briefing documents, and spokesperson prep.
  • Monitor news, industry trends, competitor activity, and reporter coverage to identify proactive story opportunities and media insights.
  • Support development of coverage reports, media recaps, and performance summaries.
  • Help prepare materials for and support participation in press briefings, interviews, medical congresses, and media events.
  • Coordinate internally to align earned media efforts with overall communications goals.
  • Support Medical, Legal, and Regulatory (MLR) review processes in compliance with FDA and client requirements.
  • Participate in client meetings and support follow‑up communications.

Requirements

  • Bachelor's degree in Public Relations, Communications, Journalism, Marketing, English, or a related field preferred.
  • 1–2 years of experience in public relations, media relations, or communications.
  • Strong interest in earned media, storytelling, and media relations, with a desire to build relationships with journalists, editors, and influencers.
  • Interest or experience in health, wellness, pharmaceutical, or life sciences communications.
  • Strong written and verbal communication skills, with the ability to draft media materials, pitches, briefing documents, and client communications.
  • Excellent organizational skills and attention to detail, with the ability to manage multiple projects and deadlines in a fast-paced agency environment.

Preferred

  • Familiarity with healthcare regulations, FDA guidelines, or MLR review processes is a plus.
  • Familiarity with media monitoring and media database tools such as Cision, Muck Rack, Meltwater, or similar platforms is a plus.
  • Desire to work in a diverse and inclusive organization as an active participant in culture initiatives, training opportunities and employee resource groups.
  • Passion for healthcare and wellness communications and a desire to help tell stories that educate, inspire, and positively impact patients, healthcare professionals, and communities.

Benefits

Burson logo

Burson

Burson is the global leader in communications, purpose-built to create value for our clients through reputation. We reinvent how reputation creates competitive advantage for our clients, so they can lead today and far into the future.

New York, New York, US
3.6K employees (764 in marketing)

Traffic Signals

Monthly Visitors
92.5K
Traffic Source Mix
Search
40.5%
Direct
44.5%
Referral
8.4%
Social
5%
Paid
1.2%

Headcount Trend

Current headcount: ~3.7K

Marketing Team

Marketing Team Size
604 (16% of company)
Median Career Experience
14 years
Median Tenure
2.2 years
Marketing Roles Posted (Last 30 Days)
4

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