Account Director, Health & Wellness

Miami, FL (Hybrid)

Salary Not AvailableSenior Level5+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own health PR execution at scale by leading multi-account strategy, media relations, and client leadership while guiding junior staff to secure placements and rhythm in communications.

  • Media Relations & Campaign Execution: Develop strategic PR plans, secure placements, and manage media opportunities and timelines.
  • Client Leadership & Collaboration: Lead conference calls, manage expectations, and mentor teams to align on goals and events.
  • Team Development & Business Growth: Guide junior staff, contribute to new business materials, and brainstorm strategic ideas for clients.

Job Description

Responsibilities

  • Develop strategic communication plans, including media opportunities, tactics, and timelines consistent with the overall PR strategy
  • Execute and advise on PR strategies and collaboratively develop strategic media plans.
  • Develop and maintain relationships with influential members of the media in order to ensure placements
  • Lead all client conference calls
  • Attend client interviews and all client events
  • Daily client interaction to update, report and discuss media relations.
  • Conduct media training sessions with clients and junior staff
  • Provide guidance and leadership to junior-level staff on team issues, account workflow and general account issues
  • Participate in the development of materials for new business opportunities including timelines, proposals, business decks and case studies; assist in generating new business leads
  • Participate in brainstorming sessions to develop strategic/creative thinking for clients

Requirements

  • B.S/B.A in Public Relations or related field
  • At least 5 years of PR agency experience - specifically in Health areas
  • Excellent written, verbal and interpersonal skills
  • Able to work independently and as part of a team
  • Strong leadership and motivation skills
  • Proven client relations and supervisory skills
  • Creative and energetic personality
  • S/B.A in Public Relations or related field
  • At least 6 years of PR agency experience
  • Proven client relations, management and supervisory skills
  • Creative and energetic personality

Benefits

  • Competitive salary with comprehensive benefits & wellness programs including partnership with ClassPass!
  • Flexible PTO
  • Summer Fridays and Winter, Spring, and Fall Fridays too!
  • Hybrid work model offering flexibility and work-life balance
  • Expanded parental leave and family planning support
  • Continuous learning through “5W University” and development initiatives
  • Student Loan Reimbursement
  • Professional Development Support
  • Exclusive access to season tickets for pro sports teams along with Broadway shows, and more!
  • Charitable giving, including matching donations
5WPR logo

5WPR

3.2 Glassdoor

5WPR (www.5wpr.com) is a top 10 independent, full-service PR agency in the U.S. known for cutting-edge programs that engage with businesses, issues and ideas. With offices in New York City and Miami, 5W has over 300 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Lifestyle & Entertainment, Food & Beverage, Health & Wellness, Technology, Travel & Hospitality, Home & Housewares); B2B (Corporate Communications, Technology, Reputation Management, CSR, Sustainability Communications); Digital Media (Social Media, SEO and Graphic Design), Public Affairs; Government Relations; and Crisis Communications. 5W's team of experts bring leading businesses a resourceful, bold and results-driven approach to communications. 5WPR has been named one of Inc. Magazine's Best Workplaces 2022!The firm was founded in 2003 and has received numerous industry accolades including PR Agency of the Year, Digital/Social Media Campaign of the Year, PR Executive of the Year, Product Launch of the Year, Business to Business Program of the Year and others.

Founded in 2003
New York, New York, USA
401 employees (43 in marketing)
52% recommend to a friend
67% CEO approval

Traffic Signals

Monthly Visitors
42.8K
Monthly Google Ads Budget
$11
Traffic Source Mix
Search
40.2%
Direct
44.1%
Referral
8.9%
Social
5.2%
Paid
1.1%

Headcount Trend

Current headcount: ~401

Marketing Team

Marketing Team Size
34 (8% of company)
Median Career Experience
11 years
Median Tenure
4.8 years
Marketing Roles Posted (Last 30 Days)
1

Recent News