Account Director, Food & Beverage

Boston, NY (Hybrid)

Salary Not AvailableSenior Level6+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive client relationships and lead earned-media campaigns for CPG brands with a strategic, growth-focused mindset.

  • Must-have: Own client relationships and drive campaigns forward in a resourceful, self-driven manner.
  • Standout: Track record of developing and implementing creative, integrated campaigns and influencer engagement for thought-leading clients.

Job Description

Drive client relationships and lead earned-media campaigns for CPG brands with a strategic, growth-focused mindset.

Responsibilities

  • lead client relationships and move client campaigns forward in a resourceful and self-driven manner
  • develop and write media strategies as well as annual and quarterly PR plans with clear KPIs
  • experience developing and implementing earned media-focused plans for CPG clients, in particular for food & beverage brands
  • A polished and persuasive presenter with the ability to think on your feet and field challenging questions, excited for the opportunity to participate in the pursuit of new business and organic growth for your clients
  • prepare clients with key messages and Q&As
  • A proactive trend spotter, mapping client stories to cultural moments
  • A solid base of relationships with national broadcast, lifestyle and business media
  • A desire to mentor other staff, cultivating their careers, too
  • Brings attention to detail, for plans and tracking and reporting results and with team members
  • Collaborative and enjoys the juggle and fast pace of agency life

Requirements

  • Candidates with 6-10 years’ agency experience are encouraged to apply.
  • The successful candidate will have a track record of success developing and implementing creative and integrated campaigns as well as always-on strategies that drive earned media results and influencer engagement, as well as elevating clients as thought-leaders.
  • An entrepreneurial program-driver and strategic media leader who brings experience developing and implementing earned media-focused plans for CPG clients, in particular for food & beverage brands
  • Ability to lead client relationships and move client campaigns forward in a resourceful and self-driven manner
  • A polished and persuasive presenter with the ability to think on your feet and field challenging questions, excited for the opportunity to participate in the pursuit of new business and organic growth for your clients
  • Experience working with C-suite level executives, placing clients’ internal key opinion leaders and external third-party spokespersons in national business and agenda-setting media, preparing them with key messages and Q&As
  • A curiosity for learning about clients’ businesses and industries, translating and articulating learnings to creative lifestyle and nuanced business pitches
  • A proactive trend spotter, mapping client stories to cultural moments
  • A solid base of relationships with national broadcast, lifestyle and business media
  • Ability to develop and write media strategies as well as annual and quarterly PR plans with clear KPIs
  • A desire to mentor other staff, cultivating their careers, too

Preferred

  • A desire to mentor other staff, cultivating their careers, too
  • A curiosity for learning about clients’ businesses and industries, translating and articulating learnings to creative lifestyle and nuanced business pitches
  • A proactive trend spotter, mapping client stories to cultural moments
  • A solid base of relationships with national broadcast, lifestyle and business media

Benefits

  • 360PR+ has always prioritized people, offering exciting and industry-leading benefits for employees at every stage of their careers and lives.
  • Our comprehensive rewards package is designed to enhance overall wellbeing with high-quality medical, dental, and vision care, a 401k plan with a generous company match, ample paid time off, paid parental leave, pet parent leave, the flexibility of a hybrid work schedule, a customizable lifestyle spending account, a robust calendar of professional development, and social events that provide opportunities to form meaningful relationships with coworkers, and more special benefits and perks.
  • 360PR+ is a certified B Corporation and certified Women-Owned Business, committed to the advancement of our employees and contributing to our communities.
360PRplus logo

360PRplus

4.3 Glassdoor

We are Specialists with Scale: adept at earning attention for brands and powered by the kinds of break-through insights, ideas and relationships that can only come from being true experts in our craft and in our clients’ sectors. That comes from years of success for some of the most admired and innovative brands in consumer products, fashion and beauty, food and beverage, franchise and retail, home goods, outdoor, media and publishing, tech, toys and video games, travel and more.360 never dabbles nor makes empty promises. We are an agency of serious experts, including a hands-on senior team and deep bench of talent in media, influencer marketing, social media strategy and content creation. Having all of that experience under one roof, across our different offices, gets us off the mark faster and stronger for clients, immediately establishing our value – value that continues to grow over time and that we never shy away from measuring.Our clients know that success comes from big, original thinking informed by experience in their sectors and in our craft and being able to deliver that at meaningful scale. It’s what we mean by Specialists with Scale and it’s why 360 is able to deliver in ways others can’t – helping brands maximize the moment, from the big bet ones to the everyday to keep our clients a step ahead and then some.

Founded in 2001
Boston, Massachusetts, USA
71 employees (10 in marketing)
62% recommend to a friend

Traffic Signals

Monthly Visitors
1.8K
Monthly Google Ads Budget
$11.6K
Traffic Source Mix
Search
29.7%
Direct
45.8%
Referral
6.5%
Social
16.3%
Paid
1.5%

Headcount Trend

Current headcount: ~71

Marketing Team

Marketing Team Size
9 (13% of company)
Median Career Experience
4 years
Median Tenure
1.9 years