Account Director

New York City, NY (On-site)

$97K/yr – $156K/yrSenior LevelFull time

Posted 8 days ago

Job Summary

Own and lead strategic client partnerships, translating business objectives into multi‑channel marketing across loyalty, personalization, and performance, while guiding cross‑functional teams to deliver integrated programs.

  • Own client relationships and strategic direction across channels
  • Drive membership, personalization, and performance initiatives
  • Coordinate cross‑functional teams to ensure on‑brief, on‑time delivery

Job Description

Responsibilities

  • Build and manage strong, trusted client relationships, serving as a primary day‑to‑day contact and strategic partner across the account
  • Confidently articulate the agency’s point of view on digital business, membership, loyalty marketing, data, and personalization, ensuring clients are informed on industry trends, emerging platforms, and evolving consumer expectations
  • Partner with clients to translate business objectives into clear, actionable marketing strategies that drive results across channels
  • Lead the development of full funnel creative campaigns, managing multiple work streams and activating with urgency on a fast-paced business
  • Lead the development and execution of membership acquisition and retention programs, supporting initiatives that deepen customer relationships, extend to new audiences, and increase lifetime value
  • Collaborate with strategy, data, media, technology, and creative teams to activate personalization efforts across channels, ensuring solutions are scalable, measurable, and operationally sound
  • Oversee the development of insight‑driven, integrated marketing programs that balance brand and performance objectives full funnel
  • Ensure work is strategically sound, on brief, on time, and on budget—anticipating risks and proactively solving problems
  • Deliver clear, compelling client presentations and recommendations that are actionable and grounded in strategic insight and performance outcomes
  • Partner with analytics and strategy teams to assess performance, surface insights, and optimize work through testing, learning, and continuous improvement

Requirements

  • Willingness to travel locally as needed in support of client relationships and key moments, occasional travel outside of NY metro area

Benefits

  • Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
Fallon logo

Fallon

On the day Fallon opened its doors without a single client, it did so under the headline, “A new advertising agency for companies that would rather outsmart the competition than outspend them.”More than 40 years later, and this mantra is unwavering. We are a creatively-led agency who pinned our public reputation on our commitment to smarts.Smart brands create something of value in the world: entertainment value, social value, and belief value. Smart brands are additive to peoples’ lives and to culture. They help build ideas in the world, and they leave something behind.For the work: http://www.fallon.com/

Founded in 1981
Minneapolis, Minnesota, USA
327 employees (113 in marketing)

Salaries

Posted range

$97K/yr – $156K/yr

Taken straight from the job posting.

See all Fallon salaries

Marketing Team

Marketing Team Size
51 (16% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
5.8K
Traffic Source Mix
Search
25.6%
Direct
57%
Referral
7.2%
Social
9%
Paid
1%

Headcount Trend

Current headcount: ~327
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Account Director

Fallon · New York City, NY · On-site