Responsibilities

• Strategy Development: Develop comprehensive advertising strategies that align with business goals and target audiences.
• Ad Creation: Build all campaigns and their audiences within each platform with assets obtained via collaboration with our Graphic Designer and Content Marketing Specialist, resulting in highly compelling and effective ads.
• Audience Targeting: Identify and define target audiences based on demographics, interests, and behaviors.
• Campaign Management: Set up, monitor, and optimize campaigns for optimal performance.
• Budget Allocation: Coordinate with the Director of Marketing to strategically allocate budgets across different ad sets and campaigns.
• Performance Analysis: Analyze campaign metrics, identify trends, and make data-driven optimizations.
• A/B Testing: Conduct experiments to determine which ad elements resonate most with the audience.
• Conversion Tracking: Implement tracking mechanisms to measure campaign effectiveness.
• Campaign Reporting: Report individual campaign performance to the Director of Marketing as well as to external partners including impressions, clicks, engagements, conversions and estimated ROI.

Requirements

• Prior management of six-figure advertising campaigns (annual basis)
• Certified in Google Ads and Google Analytics (GA4)
• 2+ years of experience in managing digital marketing campaigns across various social media and SEM advertising platforms, including but not limited to: Google Ads, Bing Ads, Meta (Facebook and Instagram), X (Twitter), TikTok, LinkedIn, Reddit, Quora, YouTube

Preferred

• Certified in Google Ads and Google Analytics (GA4)

Benefits

• BENEFITS