Account Director, Audience Activation at NielsenIQ | New York, USA | $117K/yr – $150K/yr

NielsenIQ

Account Director, Audience Activation

New York, USA (Hybrid)

$117K/yr – $150K/yrSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive new business and revenue for MRI‑Simmons audience data, leading end‑to‑end sales cycles and pricing in collaboration with internal teams.

Must-have: 5–10+ years in sales or BD within advanced advertising, programmatic, or ad tech.
Standout: Strong agency/brand relationships across programmatic, activation, and data teams.

Job Description

Responsibilities

Revenue Growth & Deal Leadership: Identify, develop, close new business and upsell opportunities focused on audience data enablement and activation
Lead end‑to‑end sales cycles, including pre‑sales strategy, proposal development, negotiation, and contract execution
Own commercial discussions and set pricing and deal terms in partnership with internal stakeholders
Client & Partner Engagement: Leverage strong industry relationships primarily across advertising and media agencies, and at times brands, and ad tech partners, with a strong focus on stakeholders in programmatic, digital, video, investment, and account teams
Lead advanced advertising, audience activation, and other data‑driven presentations that clearly articulate the value of MRI‑Simmons audience intelligence
Act as a trusted advisor to clients by aligning MRI‑Simmons audience solutions to their business, media, and activation objectives
Requires approximately 25% travel.
Product & Go‑to‑Market Collaboration: Partner closely with Product, Commercial, and Operations teams to provide client input that informs product development and prioritization
Support the development and launch of new data enablement and activation initiatives, partnerships, and go‑to‑market strategies
Serve as a subject matter expert for advanced advertising and audience‑based use cases, guiding sales colleagues on complex opportunities

Requirements

Bachelor’s degree required
5–10+ years of experience in sales or business development within advanced advertising, programmatic, addressable, data enablement, audience data, or ad tech
Proven success selling audience data solutions to agencies and brands.
Strong industry network across agency and brand stakeholders, including programmatic, activation, investment, and digital teams
Deep understanding of the advanced advertising and audience data ecosystem, including measurement and attribution solutions for digital media
Demonstrated ability to communicate the value of audience and data‑driven solutions in a clear, compelling way
Experience applying syndicated audience data to activation, planning, and partnership opportunities preferred.
Exceptional relationship management and executive‑level communication skills
Strong negotiation skills with experience navigating complex commercial agreements
Highly collaborative, proactive, and self‑directed

Preferred

Consultative, self-directed seller with a “hunter” mindset and the ability to create opportunity where none previously existed
Comfortable leading complex, multi‑stakeholder sales cycles
Familiarity with Challenger sales methodology and MEDDICC frameworks preferred
Strategic thinker who proactively identifies new use cases and growth opportunities
Strong agency presence with hands-on experience operating within ad agencies, leading educational programming, thought leadership initiatives, and events for agency planning and buying teams

Benefits

Comprehensive healthcare plan (medical, Rx, dental, and vision).
Flexible spending accounts and a Health Savings Account (including company contributions).
Life and AD&D insurance.
401(k) retirement plan including company matching contributions.
Disability insurance.
Tuition Reimbursement.
Discretionary paid time off program and 11 paid holidays.
Flexible working environment
Volunteer time off
LinkedIn Learning

NielsenIQ

NielsenIQ (NIQ) is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together the two industry leaders with unparalleled global reach. Today NIQ has operations in 95+ countries representing 97% of the world’s GDP. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full ViewTM.

Founded in 1923

Chicago, Illinois, USA

28K employees (1,168 in marketing)

niq.com