Responsibilities

• Design and execute territory-specific ABM campaigns (1:1, 1:few) for a select subset of our RCG accounts that align with global frameworks and drive measurable business impact
• Build and maintain relationships with sales teams to understand account priorities and translate them into effective marketing programs
• Analyze customer data, buying signals, and market trends to inform campaign strategy and optimization
• Create and implement multi-channel programs (events, digital, direct) that deliver personalized customer experiences
• Partner with regional marketing teams to ensure ABM programs complement broader field marketing efforts
• Drive operational excellence through standardized processes, documentation, and best practices
• Track and report on program performance, using data to optimize and scale successful approaches
• Manage program budgets effectively, demonstrating frugality while maximizing impact
• Collaborate with global ABM community to share learnings and adopt proven practices
• Success Measures: Pipeline influence and revenue contribution from ABM accounts

Requirements

• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience using data and metrics to measure impact and determine improvements
• 6+ years of professional marketing experience with demonstrated success in B2B marketing
• 4+ years of direct ABM program management experience

Preferred

• Experience driving direction and alignment with large cross-functional teams and agency partners
• Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
• Experience in developing and managing acquisition marketing or channel programs
• Experience in marketing or marketing research
• Experience presenting metrics and progress to goal to senior leadership