Account Based Marketing Manager (Remote US) at Nextech Systems | USA

Nextech Systems

Account Based Marketing Manager (Remote US)

USA (Remote)

Salary Not AvailableMid Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive ABM strategy and multi-channel programs to generate pipeline from named accounts.

Must-have: 5+ years in B2B marketing with ABM program design
Standout: cross-functional collaboration with Sales, Marketing Ops, and Product Marketing

Job Description

Responsibilities

Define ABM strategy and program architecture (e.g., tiering, prioritization criteria, governance, engagement stages, and measurement), creating a repeatable framework that can scale across specialties and segments
Establish and maintain a target account management process in Salesforce (e.g., account identification/flagging, segmentation, buying group mapping support, and governance) and ensure target segments can be activated in marketing automation and ABM platforms
Create and run ABM operating rhythms (weekly/monthly cadences), intake/brief requirements, and cross-functional workflows that enable consistent execution and fast iteration
Launch and optimize sales-aligned, multi-channel ABM plays (pilot refine scale) across target account lists/specialties to drive engagement, pipeline creation, and opportunity progression
Partner with Sales/BDR leadership to define target account objectives, buying group hypotheses, outreach orchestration, and SLAs; integrate marketing touches with BDR/sales sequences to improve conversion across stages
Develop account insights and reporting (engagement, coverage, pipeline, and revenue influence), and use test-and-learn experimentation to continuously improve ABM plays, messaging, and channel mix
Collaborate with Product Marketing, Content/Creative, Events, Sales Enablement, and Client Success to align account messaging, assets, and experiences to priority specialties and target accounts
Carry out additional responsibilities as assigned based on business need

Requirements

5+ years of B2B marketing experience with at least 3+ years in account-based marketing ABM supporting pipeline and revenue goals
Demonstrated experience designing and executing sales-aligned, multi-channel programs for named accounts or defined account segments (e.g., email, paid media, web personalization, events/webinars, direct mail, and partner channels)
Experience with ABM and intent platforms (e.g., Demandbase, 6sense, Terminus), web personalization, and/or account analytics/engagement reporting
Strong working knowledge of Salesforce (or similar CRM) and marketing automation; ability to operationalize target account lists/segments, governance, and reporting across systems
Experience using data and insights to develop a POV on program performance (sharing “what happened” and “what next”), including engagement and pipeline metrics
Strong cross-functional collaboration skills; ability to influence without direct authority and build durable relationships with Sales, BDRs, Marketing Ops, and Product Marketing
Strong verbal and written communication skills to translate strategy, process, and performance insights for audiences across functions and levels
Strategic thinker with strong program/project management skills and attention to detail
Experience with account planning, buying group/role-based messaging, and content strategy for complex B2B buying committees

Benefits

Generous annual bonus opportunity
401(k) with Employer Match
Flexible Time Off: take time off when you need it without worrying about available hours
11 paid holidays
Your Day Your Way - Celebrate a day of cultural or social significance to you
Insurance: Choice of Medical, Dental, and Vision plans
Health Savings Account with employer match
Flexible Spending Account
100% Company-Paid Parental leave (After 6 months with the company)
100% Company-Paid Life Insurance and Short/Long Term Disability Insurance