Responsibilities

• Develop and own the ABM strategy for a prioritized list of accounts, aligned to regional and global go-to-market goals
• Segment accounts into 1:1, 1:few, and 1:many motions based on potential, buying stage, and strategic importance
• Partner with Sales leadership and account teams to understand account plans, key initiatives, and decision makers and translate these into ABM plans
• Build annual and quarterly ABM roadmaps, including campaigns, experiences, and executive engagement moments
• Plan and execute integrated ABM programs across channels (email, digital, direct mail, events, executive briefings, field experiences, partners, etc.) that are tailored to account needs and buying stages
• Create or adapt messaging and content by persona and industry, leveraging global assets where possible and developing custom assets where needed
• Orchestrate multi-touch plays (e.g., outbound sequences, event invitations, executive briefings, workshops) in partnership with Sales, BDRs, and Marketing Operations
• Coordinate program logistics end-to-end, including audience lists, landing pages, invitations, reminders, follow-up, and handoff to Sales
• Act as a strategic partner to Sales for target accounts, joining regular account reviews and QBRs to align on goals, coverage, and gaps
• Provide Sales with ABM playbooks, one-page program briefs, talk tracks, and follow-up templates to support consistent execution
• Help Sales prioritize next-best actions within accounts (meetings, workshops, briefings, executive programs) based on engagement and intent signals
• Capture and share win stories, best practices, and learnings from ABM programs across regions and sales teams
• Define and track ABM performance metrics, such as engagement across buying groups, opportunity creation, deal acceleration, influenced and sourced pipeline, and revenue
• Partner with Analytics, RevOps, and Marketing Operations to pull and analyze account-level reports from CRM, marketing automation, and BI tools
• Build closed-loop reporting to show impact of ABM programs at the account, segment, and program level; present insights in monthly/quarterly business reviews
• Use data and experimentation to test, learn, and optimize ABM tactics, audiences, and messaging
• Leverage ABM and marketing technologies (e.g., CRM, marketing automation, intent platforms, personalization tools, sales engagement platforms) to orchestrate and scale programs
• Maintain clean account lists, segments, and tags in CRM/marketing tools to enable accurate targeting and measurement
• Partner with Operations to document and improve ABM processes, SLAs, and workflows across Marketing and Sales

Requirements

• 5-7+ years of experience in B2B marketing, account-based marketing, field/regional marketing, demand generation, or a related role; experience in SaaS/technology preferred
• Hands-on experience building and executing ABM programs (1:1, 1:few, or 1:many) in partnership with Sales or Customer Success
• Strong project management and organization skills; able to manage multiple programs, stakeholders, and deadlines in a fast-paced environment
• Comfort working with CRM and marketing tools (e.g., Salesforce, Marketo/Eloqua/HubSpot, ABM/intent platforms, sales engagement tools) and pulling basic performance reports
• Excellent written and verbal communication skills, with the ability to synthesize complex information for Sales, executives, and cross-functional partners
• A data-guided mindset and curiosity to understand what’s driving results and where to iterate

Preferred

• Direct experience running account-based plays for strategic, enterprise, or key growth accounts spanning multiple personas
• Familiarity with developer and technical audiences (e.g., developers, architects, IT decision makers) and how to engage them alongside business stakeholders
• Experience collaborating with Sales Development / BDR teams on outbound and follow-up motions tied to ABM campaigns
• Background working with industry or vertical-focused programs (e.g., financial services, retail, healthcare, public sector)