Responsibilities

• Continue to lead the design and implementation of tailored ABM strategies for our target accounts.
• Ensure that these strategies align with overall Business Growth strategy and objectives, driving customer engagement, retention, and revenue growth.
• Design and manage HubSpot workflows that trigger notifications to the BD & Key Account Manager when a target account engages with high-intent content (e.g., downloading a restoration guide)
• Take ownership of end-to-end ABM campaign management, from conceptualisation to execution, across multiple channels.
• Ensure campaigns are well-coordinated and meet targeted goals.
• Ensure all campaigns are tracked and reporting through Hubspot and fed into the Head of Business Growth
• Support the BD & Key Account Manager by providing tailored marketing collateral (e.g., sector-specific case studies) to accompany initial outreach for high-priority portal opportunities.
• Oversee the creation of personalised content that addresses the unique needs and challenges of key accounts; commissioning and managing external contractors where necessary
• Coach and support the Marketing & Bids Coordinator to produce high-quality, relevant content that supports ABM and business need, including but not limited to brochures and flyers, case studies, blogs, Linkedin posts, graphics, explainer videos etc.
• Work cross functionally to devise and feed into key account plans to meet business, project and client needs, and in particular partner with the Business Development and Key Account Manager to ensure success

Requirements

• B2B Marketing Foundation: A minimum of 5 years of experience in B2B marketing
• Specialised ABM Focus: Proven experience specifically focussed on Account-Based Marketing (ABM) and key account management.
• Digital & Content Management: Direct experience in content creation and managing website updates
• Leadership & Mentorship: Experience in managing and developing team members, specifically guiding others to align their work with broader marketing strategies
• Strategic Campaign Execution: Experience in end-to-end management of marketing campaigns, from conceptualisation to execution and reporting
• CRM Systems: Hands-on experience using CRM and marketing automation tools, such as Hubspot, to manage sales funnels and workflows.
• Marketing Degree: A marketing, business, sales, or related Bachelor’s degree.

Preferred

• Sector Knowledge: Experience within the nature recovery, conservation, or rewilding sectors is considered a distinct advantage
• Bidding & procurement: Knowledge of bidding and procurement processes within both the public and private sectors
• Advanced SEO Strategy: Experience working with external agencies to devise SEO campaigns designed to drive targeted traffic to a website
• Technical Creative Oversight: Experience in commissioning and managing external contractors to produce high-end content such as explainer videos, graphics, and technical brochures.
• A passion for rewilding and the natural world would also be desirable

Benefits

• Remote working options and compressed hours to support work-life balance.
• 3% company pension contribution.
• Access to healthcare services.
• Enhanced benefits supporting you through life’s milestones
• Continuous Professional Development (CPD) training allowance
• Clear career pathways towards leadership roles
• Occupational Health Platform and Employee Assistance Programme for wellbeing support
• Internal Reward Points Scheme to acknowledge and celebrate your contributions
• Receive a welcome pack upon starting.