Account-Based Marketing (ABM) Manager, NAMER Strategic Customer & Partner Marketing at Amazon | Mountain View, CA | $118K/yr – $185K/yr

Amazon

Account-Based Marketing (ABM) Manager, NAMER Strategic Customer & Partner Marketing

Mountain View, CA (On-site)

$118K/yr – $185K/yrSenior Level10+ years expFull time

Posted 2 months ago

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Job Summary

Own high-impact ABM programs for a greenfield enterprise segment by orchestrating cross-channel, multi-stage campaigns that align with global frameworks, accelerate pipeline, and scale revenue with sales collaboration.

Territory ABM Design: Build and manage 1:1 and 1:few plays targeting top accounts, leveraging intent data to prioritize high-potential opportunities.
Multi-Channel Orchestration: Coordinate paid media, events, digital, and direct touches with personalized messaging across the buyer journey.

Job Description

Responsibilities

Design and execute territory-specific ABM campaigns (1:1, 1:few) targeting top 2,000 greenfield accounts that align with global frameworks and drive measurable business impact
Build and maintain strong relationships with sales teams to understand greenfield account priorities and translate them into effective marketing programs that accelerate first-workload adoption
Analyze customer data, buying signals, and market trends to identify and prioritize high-potential greenfield accounts and inform campaign strategy and optimization
Create and implement multi-channel programs (events, digital, direct) that deliver personalized customer experiences
Partner with regional marketing teams to ensure ABM programs complement broader field marketing efforts
Drive operational excellence through standardized processes, documentation, and best practices
Track and report on program performance, using data to optimize and scale successful approaches
Manage program budgets effectively, demonstrating frugality while maximizing impact
Collaborate with global ABM community to share learnings and adopt proven practices
Develop and manage account-level ABM plans with tiered engagement models (1:1, 1:few, 1:many) tailored to account maturity, buying stage, and industry vertical

Requirements

Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
10+ years of professional non-internship marketing experience
Experience building, executing and scaling cross-functional marketing programs
Experience in a business-to-business (B2B) environment, high-tech products/services
Demonstrated experience managing ABM technology stacks (e.g., 6sense, Demandbase, Terminus, or equivalent intent/engagement platforms)

Nice to Have

ABM certification (ITSMA/Momentum, Demandbase, 6sense, or equivalent ABM practitioner certification)
Experience managing programmatic ABM advertising campaigns (LinkedIn Campaign Manager, DemandBase One, RollWorks, or equivalent)

Benefits

comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
401(k) matching
paid time off
parantal leave

Amazon

Reli. is a family-owned business built around strong valuesand a passion to serve our customers. Our drivestemmed from seeing a need for custom-tailored qualityproducts at wholesale prices & quantities. We wanted to beable to put quality first and still be able to providehonest pricing.With our global and domestic operations, we have thefreedom to center each and every decision around ourvalued customers. We approach all our work with the same driveand energy to make sure our customers can always relyon Reli.

Founded in 2018

Cerritos, California, USA

171 employees (30 in marketing)

www.amazon.com/reli