Responsibilities

• Build and execute multi-channel B2B demand generation campaigns (paid media, email, display, retargeting)
• Develop and manage ABM programs aligned to target accounts and sales priorities
• Create and optimize multi-touch nurture journeys from first engagement through MQL
• Drive consistent delivery of high-quality MQLs
• Monitor and optimize campaigns based on pipeline creation and conversion
• Continuously test and improve messaging, landing pages, and audience targeting
• Manage and optimize paid campaigns (Google, LinkedIn, programmatic)
• Improve cost efficiency and conversion performance across channels
• Use data to refine targeting, segmentation, and campaign strategy
• Track performance, attribution, and ROI
• Partner closely with inside sales to provide lead intelligence and campaign insights
• Support BANT-based qualification and ensure smooth handoff into Salesforce pipeline

Requirements

• 3–5+ years of experience in demand generation, ABM, or lifecycle marketing
• Experience in B2B or enterprise environments
• Hands-on experience with HubSpot (or similar marketing automation platforms)
• Experience managing paid media campaigns (Google, LinkedIn, etc.)
• Strong understanding of lead lifecycle, funnel metrics, and conversion optimization
• Ability to work independently and manage multiple campaigns simultaneously

Preferred

• Experience in data center, infrastructure, SaaS, or industrial technology industries
• Familiarity with Salesforce and attribution tools
• Experience working closely with inside sales teams

Benefits

• Competitive pay with opportunities for overtime
• Consistent day-shift schedule
• Paid time off, holidays, and great benefits
• Be part of an industry-disrupting company with room to grow
• Work on innovative technologies in a collaborative, supportive environment