Responsibilities

• Partner with Veterinary Relations Managers (VRMs) and Specialty/ER hospital leadership to align content with local growth strategies and service line priorities.
• Develop and execute location-specific marketing content, including e-blasts (CE programs, rDVM communications via SmarterSends), social media, and digital promotions.
• Own social media planning, publishing, and performance tracking; analyze engagement metrics and optimize content accordingly.
• Capture and produce photography and video showcasing hospital expertise, culture, and specialty services.
• Design and deliver graphics, videos, and layouts for digital and print materials in alignment with brand guidelines.
• Collaborate with centralized marketing teams to support cohesive, multi-channel campaigns when time allows.
• Maintain brand consistency across all assets and prepare final files for production, as needed.
• Manage a SharePoint-based digital asset management (DAM) system for scalable content organization.
• Stay current on industry trends, tools, and best practices – especially social media trends.
• Develop trust with field stakeholders such as practice managers, medical directors, and vet relations representatives at the hospitals, and operations managers, directors, and VPs that support hospital operations.

Requirements

• 7+ years of experience as a Graphic Designer, Social Media Specialist, or similar creative role
• Experience managing multiple projects simultaneously and meeting tight deadlines
• Experience working cross-functionally in marketing or brand environments
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Adobe Premier Pro (or similar editing software) etc.)
• Experience using Meta Business Suite toolset for social media management
• Strong portfolio demonstrating design excellence across social media (video and static), digital and print assets
• Photography and video editing expertise
• Animation and/or motion design experience
• Knowledge of core marketing and advertising principles
• Experience with project management tools and workflows

Preferred

• Bachelor’s degree in Graphic Design, Fine Arts, or related field (preferred, not required)
• Understanding of UX/UI principles (preferred)

Benefits

• Paid time off including 8 weeks of full-pay parental leave, bereavement for humans and pets, and time off for new pet adoptions
• Medical, dental, and vision insurance, plus HSA and FSA options
• Generously subsidized backup care for children, adults, and pets
• Mental health resources including therapy and coaching
• 401k with employer contribution and no waiting period
• Pet perks including free exams and discounts at all Thrive Pet Healthcare locations
• Student loan support and scholarship programs
• Continuing education with free courses and paid time off to complete
• …and so much more.