ABM, Rogaine Global Innovation

Summit, NJ (Hybrid)

$111K/yr – $156K/yrMid Level3+ years expFull time

Posted 6 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own marketing strategy and launches for a consumer health brand, turning market and derm insights into campaigns, with heavy cross-functional collaboration and regulatory compliance baked in.

  • Own cross-functional launch planning and market-informed campaigns across regions.
  • Drive market insights into product concepts, pricing, and positioning with R&D, finance, and health economics partners.
  • Shape budget inputs and agency/vendor partnerships to support large-scale product rollouts.

Job Description

Responsibilities
  • Lead and execute marketing strategies for Rogaine’ products in alignment with the company's overall goals and objectives. This includes innovation projects and communication campaigns.
  • Collaborate with cross-functional teams, including product development, sales, and finance, to ensure the successful launch and promotion of new products.
  • Identify and analyze market trends and consumer/derm insights to inform marketing strategies and tactics.
  • Stay up-to-date with industry developments and best practices to continuously improve marketing efforts.
  • Ensure compliance with all legal and regulatory requirements.
  • Lead cross-functional teams to conduct customer and competitor analyses, market research, and sales forecasting.
  • Collaborate with finance, business development, and health economics teams to ensure timely and appropriate input.
  • Provide commercial input into commercial development teams in partnership with R&D.
  • Drive the development of market-focused culture through the creation of global and regional launch and marketing plans.
  • Establish and manage key relationships with agencies and suppliers for product concept designs and mockups.
Requirements
  • Bachelor’s degree in marketing, business administration, or a related field.
  • 3–6 years of experience in marketing, with a focus on consumer packaged goods
  • Ability to think creatively and strategically.
  • Strong analytical and problem-solving skills.
  • Experience in innovation and communications campaign development.
  • Excellent communication and collaboration abilities.
  • Ability to conduct and analyze customer and competitor research.
  • Experience in budget development for new product development and rollouts.
Nice to have
  • Proven track record of developing and executing successful marketing campaigns.
  • Excellent communication and interpersonal skills.
  • Knowledge of the beauty and personal care industry is a must.
  • Knowledge of branding, positioning, and pricing strategies.
Benefits
  • Competitive Benefit Package*
  • Paid Company Holidays, Paid Vacation, Volunteer Time & More!
  • Learning & Development Opportunities
  • Kenvuer Impact Networks
  • This list could vary based on location/region
Kenvue logo

Kenvue

3.6 Glassdoor

Kenvue is the world’s largest pure-play consumer health company by revenue. Built on more than a century of heritage and propelled forward by science, our iconic brands — including Aveeno®, BAND-AID® Brand Adhesive Bandages, Johnson’s®, Listerine®, Neutrogena®, Tylenol® and Zyrtec® — are recommended by health care professionals and can be trusted by consumers who use our products to improve their daily lives. Our team members share a digital-first mindset, with an approach to innovation grounded in deep human insights and work every day to earn a place for our products in consumers’ hearts and homes. At Kenvue, we believe everyday care can not only make people well; it can make them whole.Beware of recruitment scams: https://www.kenvue.com/media/recruitment-scams-alert

Founded in 2023
Summit, New Jersey, USA
19K employees (1,980 in marketing)
64% recommend to a friend
61% CEO approval

Traffic Signals

Monthly Visitors
221.6K
Traffic Source Mix
Search
46.1%
Direct
39.6%
Referral
10.4%
Social
2.6%
Paid
1%

Headcount Trend

Current headcount: ~19K

Marketing Team

Marketing Team Size
1,725 (9% of company)
Median Career Experience
12 years
Median Tenure
3.1 years
Marketing Roles Posted (Last 30 Days)
10

Funding

Total Funding
$3.6B
Last Raise
$3.6B
Post IPO Equity, 11 months ago

Funding History

  • Apr 2025
    Post IPO Equity
  • Oct 2024
    Post IPO Equity
  • May 2024
    Post IPO Secondary • $3.6B

Recent News