Responsibilities

• Own the ABM strategy end-to-end: Architect scoring, messaging, channel mix, Sales handoff, and the metrics that define success, and partner directly with Strategic AEs on 1:1 account plans.
• Build 1:1 and 1:few high-touch programs: Design and run bespoke account programs for a focused set of the most strategic accounts — custom research, messaging, and executive touchpoints built around each account's specific buying committee — using AI tools to move faster on research and content without losing the high-touch, hand-built feel these accounts need.
• Execute multi-channel campaigns: Run integrated ABM campaigns across outbound email, direct mail, and digital, tailored to key personas and funnel stage, and build repeatable plays for PE-backed roll-ups and enterprise prospects.
• Own the infrastructure and the numbers: Own ABM tooling and supporting infrastructure, and track account pacing, pipeline contribution, and activation rates by segment.
• Test and learn: Run structured A/B tests, build a learning agenda, and translate results into strategic decisions.
• Support the broader strategic motion: Support customer marketing initiatives and executive events for strategic accounts.
• Align cross-functionally: Partner with Sales, RevOps, and Product Marketing to align on account targeting, campaign strategy, and pipeline metrics.