Responsibilities

• Own the ABM strategy and pipeline number for Atera's top target accounts, in lockstep with sales leadership
• Architect a multi-tiered playbook: 1:1 plays for your biggest accounts, 1:few for key segments, 1:many for scaled reach
• Build and run creative campaigns across LinkedIn, email, direct mail, gifting, events, and paid media, each one tailored to the account, not templated
• Oversee the collaborative creation of bespoke content and high-impact messaging tailored to specific target account lists, industries, and/or executive personas across multiple channels
• Map buying committees at enterprise accounts and build engagement plans that reach every stakeholder
• Tier target accounts with sales, track engagement signals, and coordinate outreach on a regular cadence
• Use AI to power research, personalization at scale, and signal analysis
• Test relentlessly across audiences, messaging, and channels, then codify what wins into the playbook
• Set the KPIs, build the dashboards, and report pipeline influence, deal acceleration, and ROI to leadership

Requirements

• 5+ years of B2B growth marketing experience, with 3+ years dedicated to ABM in a B2B SaaS environment
• Proven track record building and scaling 1:1, 1:few, and 1:many ABM programs that drive net-new ARR and expansion revenue
• Experience generating pipeline for a sales organization - you've owned a number, built programs to hit it, and can speak to how your work created revenue opportunities
• A track record partnering directly with enterprise sales teams as a strategic partner
• Strong AI fluency: you use AI throughout your workflow and have a point of view on how it's changing ABM
• Genuine curiosity about how AI is transforming enterprise software and the ability to translate that into compelling marketing narratives
• Sharp with data: comfortable turning datasets into executive-ready insights and decisions
• Strong storyteller and communicator, able to influence stakeholders and collaborate with senior leadership
• Results-oriented, with a laser focus on revenue, deal velocity, and pipeline quality
• Builder mentality: scrappy, creative, and adaptable, with the instincts to systematize what works