ABM Hershey's Brand

Hershey, PA (Hybrid)

Salary Not AvailableSenior Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive marketing leadership and cross-functional collaboration to shape business strategy and growth.

  • Develop and present recommendations to management
  • Bachelors degree in marketing, strategy, or related field and 3+ years in marketing, brand, or product management in CPG
  • Experience with P&L awareness and cross-functional leadership to commercialize innovations

Job Description

Responsibilities

  • Developing and presenting recommendations to management
  • External and internal analytical assessments of the business environment, competitors, customers and market trends, and implications to their business
  • Overall business knowledge including P&L management and holistic general management approach
  • Demonstrated leadership skills to drive coordination with other functional areas
  • Leading cross-functional teams to commercialize innovation, promotions, design changes, media, etc.)
  • Partner with our Sales organization to develop sales communications
  • Strong verbal and written communicator to wide breadth of audiences
  • Learning agility

Requirements

  • Bachelors degree in marketing, strategy, or a related field
  • At least 3 years of progressive experience in marketing, brand management, or product management in the consumer-packaged goods industry, preferably in a food category
Pretzels, Inc logo

Pretzels, Inc

We’re a hands-on production team that helps bring ambitious ideas to life with clarity, creativity, and care. From concept to final delivery, we partner closely with clients to shape stories that hit the mark and look great doing it. Whether it’s a big campaign or a small shoot, we focus on what really matters: strong ideas, thoughtful collaboration, and production that works.

Founded in 2015
San Diego, California, USA
16 employees (9 in marketing)

Traffic Signals

Monthly Visitors
56.2M
Monthly Google Ads Budget
$447.4K
Traffic Source Mix
Search
21%
Direct
65.7%
Referral
10.9%
Social
1.6%
Paid
0.6%

Headcount Trend

Current headcount: ~16

Marketing Team

Marketing Team Size
5 (31% of company)