Responsibilities

• Account intelligence and ABM: Build and maintain account research, buying-committee maps, target-account segmentation, buyer personas, account pre-reads, and trigger tracking such as leadership changes, quality pressure, capacity issues, financial pressure, and relevant technology activity.
• Demand generation and digital engagement: Run ABM programs, inbound and outbound campaigns, email nurture, landing pages, paid/search/social experiments, LinkedIn distribution, newsletters, and website conversion work.
• Content and customer proof: Own the content calendar and produce blogs, white papers, eBooks, case studies, customer stories, proof points, videos, webinars, and reusable proof assets.
• Sales enablement: Create sales presentations, one-pagers, ROI calculators, competitive battlecards, discovery guides, demo support, talk tracks, proposal support, and sales training materials.
• PR and communications: Own press releases, media and analyst relations, industry awards, company announcements, crisis-communications support, founder social, and speaking-submission planning.
• Marketing operations: Own CRM hygiene, marketing automation workflows, lead routing, dashboards, attribution, funnel performance reporting, and marketing-contribution analysis.
• Partner and customer marketing support: Create partner enablement materials and co-marketing content; support retention and upsell campaigns with proof and customer-facing materials.
• Event support, not event ownership: Create event messaging, webinar programming, speaker-submission content, and event materials. The Event Marketing Lead owns live-event logistics, sponsorship execution, meetings, and event ROI.

Requirements

• Experience in account-based marketing, content marketing, customer marketing, product marketing, demand generation, or revenue operations
• Experience marketing to health systems, life sciences, healthcare buyers, or complex business-to-business buying committees
• Salesforce, sequencing tool, and attribution experience
• Strong writing and content judgment
• Experience creating customer proof, case studies, sales collateral, and persona-specific campaigns
• Comfort working with founders, customers, sales, and outside vendors
• AI fluency for research, drafting, content repurposing, and sales asset production

Preferred

• 5 years of experience with U.S. health system clinical, financial, technology, or nutrition leaders
• Healthcare context, including legal review, customer permissioning, and buying committees
• Built a champion enablement library before
• Background in clinical operations or quality improvement
• If you're passionate about applying frontier AI to real-world impact, join us in building healthcare's future.