ABM Campaign Manager (Enterprise) at Liberate | San Francisco, CA

Liberate

ABM Campaign Manager (Enterprise)

San Francisco, CA (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive enterprise ABM program for a 400-account portfolio in B2B SaaS marketing, coordinating plays across sales, servicing, and claims.

Own Named-account ABM execution across ~400 accounts with tiered prioritization.
Must-have: 5–7 years in B2B SaaS marketing with enterprise targeting and ABM operations.
Standout: Strong cross-functional collaboration with Sales, RevOps, and Creative; experience with LinkedIn air cover and multi-touch plays.

Job Description

Responsibilities

Named-account ABM execution (1:1 + 1:few) across ~400 accounts with tiered prioritization and repeatable plays.
Build and run the ABM "play system": targeting → air cover → multi-touch activation → conversion → nurture → acceleration.
Maintain high-quality account coverage: personas, contact maps, and enrichment (partnering with RevOps/Ops as needed).
Campaign orchestration across the 3 core plays (Sales, Servicing, Claims): launch multi-touch campaigns, tailor messaging per audience segment; Create "campaign kits" per play with messaging, proof points, creative briefs, landing page requirements, and follow-up flows.
Channel coordination with Digital/Growth on LinkedIn air cover and retargeting; own ABM parts of email nurtures, landing page conversion flows, retargeting alignment, and post-event follow-up flows (with Events/Field).
Sales/SDR alignment + activation: run a tight weekly cadence with SDRs/AEs on priorities, timing, coverage, and follow-up; ensure marketing creates conditions for outbound to convert.
Measurement, reporting, and learning loops: own campaign-level reporting and iteration (account engagement, meetings booked, SQLs/SQOs, pipeline created/influenced, post-mortems and improvements).

Liberate

Comprehensive AI Platform for Carriers, Agencies and BrokersLiberate enables you to provide human-like conversation that offers 24/7 support and answers 100% of calls with no wait time. Deliver 5-star service, every time.

Founded in 2022

Berkeley, California, USA

63 employees (2 in marketing)

www.liberateinc.com?utm_source=linkedin&utm_content=companypage