3978-Director of Events-Marketing at Innovaccer | USA

Innovaccer

3978-Director of Events-Marketing

USA (On-site)

Salary Not AvailableDirector/Executive8+ years expFull time

Posted 3 months ago

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Job Summary

Drive the strategy and end-to-end execution of Innovaccer’s U.S. event program to accelerate pipeline and position the company as a category leader.

Own annual U.S. event strategy, calendar, and ROI analysis to influence GTM priorities.
Must-have: 8–12+ years in B2B event marketing with enterprise-focused experience.
Standout: Experience designing executive engagement platforms (roundtables, dinners, executive briefings).

Job Description

Responsibilities

Own the strategy, planning, and execution of Innovaccer’s U.S. event portfolio.
Define annual event strategy and determine where and how we show up, ensuring alignment to enterprise GTM priorities.
Design event experiences that strengthen executive relationships, accelerate pipeline, and position Innovaccer as a category leader.
Lead end-to-end event strategy and execution, including calendar design aligned to GTM priorities and revenue goals.
Develop and own Innovaccer’s annual U.S. event calendar and event taxonomy/strategy framework.
Establish selection criteria for which events to sponsor, attend, or host; set geographic priorities and account concentration.
Align event mix with strategic priorities such as enterprise ABM, product launches, vertical focus areas, and brand positioning.
Conduct ROI and historical performance analysis to inform event investment decisions.
For each priority event, define target audience, strategic objective, core messaging, and on-site experience design.
Determine optimal event format and setting (booth, hosted suite, private dinner, executive forum) and venue selection.

Requirements

8–12+ years of experience in B2B event marketing, field marketing, or experiential marketing — preferably within healthcare SaaS
Strategic event portfolio leadership
Demonstrated experience designing annual event strategies aligned to enterprise sales motions
Strong understanding of healthcare conference ecosystems (HIMSS, HFMA, AHIP, Becker’s, etc.)
Executive-level experience design
Experience hosting executive roundtables, curated dinners, and high-touch engagement forums
Ability to craft structured, outcome-driven agendas
Revenue & ROI orientation
Proven track record of driving measurable pipeline impact from events
Familiarity with CRM and reporting systems (Salesforce, marketing automation tools)

Preferred

Familiarity with enterprise ABM, product launches, vertical focus areas
Experience hosting executive roundtables, curated dinners, and high-touch engagement forums

Benefits

Generous Paid Time Off: 22 days of fixed time off per year, in addition to company holidays
Best-in-Class Parental Leave: industry-leading parental leave policy
Recognition & Rewards: monetary incentives and company-wide recognition for impact
Comprehensive Insurance Coverage: medical, dental, vision, 100% company-paid disability and life insurance; optional legal aid and pet insurance

Innovaccer

3.9 Glassdoor

Innovaccer is the AI infrastructure for autonomous healthcare operations, delivering better clinical and financial outcomes across health systems, payers, governments, and life sciences. Powered by the Healthcare Intelligence Platform, Innovaccer unifies enterprise data and applies AI to automate administrative work, strengthen operational performance, and drive measurable margin expansion. Organizations such as Orlando Health, Adventist HealthCare, and Banner Health trust Innovaccer to integrate intelligence into their existing infrastructure and elevate the quality of care. For more information, visit www.innovaccer.com.

Founded in 2014

San Francisco, California, USA

1.8K employees (158 in marketing)

www.innovaccer.com

57% recommend to a friend

69% CEO approval