Responsibilities

• Coordinate with the conference communications plan to develop and implement social marketing campaigns, including advertising.
• Establish use of official hashtags and other conference-related assets.
• Regularly monitor relevant hashtags, social platforms and Slack channels for questions and comments about the conference.
• Respond to annual conference inquiries, including direct messages, within one business day in a welcoming and professional manner.
• Share about the conference, including important deadlines and other updates.
• Maintain and represent the association voice and tone in all responses and shared content.
• Maintain assets across all social channels.
• Recommend tactics and tools to help the conference achieve its goals.

Requirements

• Excellent verbal and written communication skills.
• Knowledge of social media platforms, including best practices and promotional opportunities (inc. targeted paid campaigns).
• Understanding of organizational branding and how to further it on social.
• Proficient in content strategy theory and application.
• Membership in the association (including free general membership), which can be fulfilled at application.
• Familiarity with the association.
• Ability to adhere to deadlines.

Preferred

• Experience as a social media coordinator for an organization or business
• Work experience in a public relations environment.
• Ability to produce video or graphics
• Experience coordinating a social media team.
• Past volunteer experience.
• Ability to work with project management/team communication platforms such as Slack, Clickup, etc.
• Google Drive proficiency.