Responsibilities

• Manage the trafficking, testing, implementation, and maintenance of digital advertising campaigns using Google Campaign Manager 360 (CM360)
• Create, manage and maintain detailed Traffic Sheets including campaign structure, placements, URLs, naming conventions and tracking tags
• Support quality assurance (QA) standards and help maintain trafficking best practices
• Support campaign setup and execution workflows, ensuring campaigns launch accurately, on time and in full delivery
• Serve as a technical point-of-contact for Planning, Analytics, Programmatic, Search, Social, and Creative teams
• Troubleshoot ad creative issues that impact tracking, implementation, or reporting
• Provide implementation documentation and proof-of--launch materials to internal and external stakeholders
• Monitor campaign delivery and flag pacing, discrepancy, or implementation issues as needed
• Adjust rotations to ensure creative weighting and flighting are at peak levels
• Ensure campaigns deliver on pace and in full

Requirements

• Bachelor’s degree
• 2+ years of experience in digital ad operations, ad trafficking or related media technology role; agency experience
• Hands-on experience with ad serving platforms, such as Google Campaign Manager (CM360/DCM)
• Familiarity with web analytics and tagging tools such as Floodlight Tags, Google Analytics, Adobe Analytics or Google Tag Manager
• Understanding of digital media operations, campaign management workflows and ad serving best practices
• Ability to manage multiple campaigns and priorities in a fast-paced environment
• Strong troubleshooting and problem-solving skills
• Solid organizational skills and strong attention to detail
• Strong experience with Microsoft Office Suite, particularly Excel and Powerpoint
• Basic understanding of HTML and digital tracking concepts

Preferred

• Hands-on experience with ad serving platforms, such as Google Campaign Manager (CM360/DCM)
• Familiarity with web analytics and tagging tools such as Floodlight Tags, Google Analytics, Adobe Analytics or Google Tag Manager
• Understanding of digital media operations, campaign management workflows and ad serving best practices
• Ability to manage multiple campaigns and priorities in a fast-paced environment
• Pharmaceutical/healthcare media experience is a plus
• Experience with programmatic, paid search and paid social campaigns is a plus