Planted logo

Planted

Brand · Food and Beverage Manufacturing

3.5

Company overview

Planted combines proprietary structuring and fermentation technologies to produce meat from plant proteins, focusing on delicious taste, meaty and juicy texture, while only using clean ingredients. Planted designs and structures its meat in any size, shape, and fibrous texture and is driven by the conviction that they will outperform animal meat in the future in terms of taste, sustainability, health, efficiency and price. Committed to using only clean ingredients and no additives in all its products, Planted is setting a completely new standard in the plant-based meat category, making it a healthy and sustainable choice for all. Truly better than meat from animals. A growing population along with increasing life expectancy and incomes are major drivers for the rise in global meat demand. However, the current scale of the animal meat industry is beyond unsustainable. Planted wants to change that. The Zurich-based FoodTech spin-off from the Swiss Technical Institute of Technology (ETH) was founded in 2019 and was quick to build intellectual property around their technological approach, currently holding several patents. Planted is a certified B Corporation. Planted’s principal meat production is in a glass-house production facility in Kemptthal (Zurich) Switzerland - the first transparent meat production open to the public. Planted meats are available in over 6100 restaurants and more than 8700 retail outlets across Switzerland, Germany, Austria, France, Italy, UK and BeNeLux as well as over its own Europewide webshop. The Planted meat ranges, each consisting of different protein sources, currently include planted.chicken, planted.pulled, planted.kebab, planted.duck, planted.schnitzel, planted.bratwurst, planted.slices Lyoner and planted.steak. In addition, there are various limited editions in close collaboration with star chefs such as Tim Raue, Damien Germanier, Haya Molcho or Sebastian Copien.
Founded in 2019
Winterthur, Zurich, CHE
215 employees (14 in marketing)
1% recommend to a friend
1% positive business outlook

Salaries

Typical salary range

$170,000 – $190,000

/ yr

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People

Hiring activity

Open marketing jobs over time

1 open now

Headcount trend

Company growth over the last 12 months

Headcount -12.2% year over year

Funding

Total funding

$141.9M

Last raise

Series Unknown

Funding history

Dec 2024

Series Unknown

Apr 2023

Grant

Sep 2022

Series B · $71.3M

Aug 2022

Debt Financing · $3.1M

Aug 2021

Convertible Note · $21M

Aug 2021

Series A · $21M

Audience

Monthly website visitors
51.4K
Month over month-3.3%
Quarter over quarter-31.9%
Top sourceSearch (74.9%)
Ad budget per month$0.0
Average search rank44.8
Traffic source mix
Search
74.9%
Direct
12%
Referral
6.7%
Social
6.4%

LinkedIn followers

Follower count and growth

Total followers

57.1K

12-mo growth

+12%

Monthly growth

+0.5%

News

Links