Company overview

As the world’s leading provider of in-home care, we help older adults live safely and independently at home, without sacrificing their quality of life. Whether they need occasional respite care or full-time support, our Care Pros are carefully selected to provide the best care, giving families peace of mind.With the support of our parent company, Honor Technology, Home Instead is reshaping the aging experience—combining the latest innovations in home care with the compassion that has guided us for over 30 years.
Omaha, Nebraska, USA
25K employees (404 in marketing)

Salaries

Help build salary transparency at Home Instead

Share your compensation anonymously to see full data.

Contribute

People

Hiring activity

Open marketing jobs over time

16 open now

Headcount trend

Company growth over the last 12 months

Headcount +6.3% year over year

Funding

Last raise

Private Equity, 4 years ago

Funding history

Sep 2021

Private Equity Round Home Instead

Audience

Monthly website visitors
213.5K
Month over month-31.2%
Quarter over quarter-45.8%
Top sourceSearch (50.6%)
Ad budget per month$267.9K
Average search rank48.7
Traffic source mix
Search
50.6%
Direct
36.5%
Referral
10.7%
Paid referral
1.2%
Social
1%

LinkedIn followers

Follower count and growth

Total followers

100.8K

12-mo growth

Monthly growth

+0.9%

News

Links