Go City® logo

Go City®

Brand · Leisure, Travel & Tourism

Company overview

For over 20 years, Go City® (formerly Leisure Pass Group) has shaped the future of the multi-attraction pass industry by enabling online pre-purchase of attractions, tours, and activities. Sightseers love the budget certainty, greater choice, on-the-ground flexibility and overall value our Go City multi-attraction passes deliver.In 2017, Europe’s Leisure Pass and the USA’s Smart Destinations and New York Pass came together to form the global brand of Go City, giving us greater reach and ambition as we expand into new markets.
Founded in 2018
GBR
209 employees (33 in marketing)

Salaries

Typical salary range

£52,000 – £61,000

/ yr

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People

Marketing leadership

Hiring contacts

Headcount trend

Company growth over the last 12 months

Headcount -3.7% year over year

Funding

Audience

Monthly website visitors
1.4M
Month over month-4.4%
Quarter over quarter+18.4%
Top sourceSearch (43.5%)
Ad budget per month$201.4K
Average search rank33.6
Traffic source mix
Search
43.5%
Direct
25%
Referral
4.9%
Paid referral
4%
Social
1.4%

LinkedIn followers

Follower count and growth

Total followers

21.9K

12-mo growth

+3.2%

Monthly growth

+0.5%

News

Links