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Floafers

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Country
🇺🇸US🇬🇧UK

Company overview

Floafers envisioned a shoe that could be both fashionable and functional... without compromise. Come Roam with the Foam
Founded in 2017
Bergen County, New Jersey, USA
9 employees (3 in marketing)
www.floafers.com

Salaries

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People

Headcount trend

Company growth over the last 12 months

Headcount +12.5% year over year

Funding

Total funding

$3.1M

Last raise

$200K

Seed, 7 years ago

Funding history

Dec 2018

Seed Round Floafers · $200K

Sep 2017

Angel Round Floafers · $2.8M

Apr 2017

Equity Crowdfunding Floafers · $137K

Audience

Monthly website visitors
21.6K
Month over month-18.7%
Quarter over quarter-50%
Top sourceDirect (59.2%)
Ad budget per month$29.5
Average search rank40.6
Traffic source mix
Direct
59.2%
Search
31.4%

News

Floafers Teams Up With Supercell's Brawl Stars to Launch Limited-Edition Footwear Line Inspired by the Global Gaming Phenomenon
Jul 24, 2025 • Morningstar.com
Floafers Collaborates with Superstar HARDY for Exclusive Shoe Capsule Launching April 2
Apr 3, 2024 • Charlotte Observer
Floafers Releases New Shoe Collab With Country Music Star Hardy Inspired by His Second Studio Album
Apr 2, 2024 • Footwear News

Links

www.floafers.comLinkedInCrunchbaseX (Twitter)

Loading insights...

Referral
3.7%
Social
3.3%
Paid referral
2.2%

LinkedIn followers

Follower count and growth

Total followers

338

12-mo growth

—

Monthly growth

+2.1%

Floafers insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
2017
Headquarters
Bergen County, New Jersey
Employees
11-50
12.5% growth last 12mo
Marketing team
3
33% of company
4 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Seed · Growing 12.5% last 12 months · Mid-stage · Last funding 3+ years ago
Trend
2022-12-26 -> 2026-01-26
Headcount (12 months)
+12.5%
Last funding round
88 months ago
Negative news (120 days)
0
Risk score1/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
21.6K
Month over month-18.7%
Quarter over quarter-50%
Top sourceDirect (59.2%)
Traffic source mix
Direct
59.2%
Search
31.4%
Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result
0 competitor sites
Search traffic: 715 organic clicks / 0 paid clicks
Organic competitors
0
Paid competitors
0
Keyword change
+37
Ad budget per month
$29.5
Average search rank
40.6

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

338

12-mo growth

—

Monthly growth

+2.1%

Marketing team size

Shows saved marketing team size.

3
33% of the company • 4 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 3.

Funding

Shows saved funding data.

Total funding
$3.1M
Last raise
Seed
7 years ago
Funding details
Amount raised
$3.1M
Last round
Seed
Last fundraise
7 years ago

News

Shows saved company news.

Floafers Teams Up With Supercell's Brawl Stars to Launch Limited-Edition Footwear Line Inspired by the Global Gaming Phenomenon
Jul 24, 2025 • Morningstar.com
Floafers Collaborates with Superstar HARDY for Exclusive Shoe Capsule Launching April 2
Apr 3, 2024 • Charlotte Observer
Floafers Releases New Shoe Collab With Country Music Star Hardy Inspired by His Second Studio Album
Apr 2, 2024 • Footwear News
3.7%
Social
3.3%
Paid referral
2.2%

Open positions1 open marketing positions

Floafers logo

eCommerce Channel & Content Manager

Floafers

Ridgefield Park, NJ (On-site)

In-houseFull-timeSenior level4+ years exp.
22 hrs ago

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