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Dollar General

Brand

2.6
  • Overview
  • Salaries
  • People
  • Funding
  • Audience
  • News
  • Links
  • Insights
  • Jobs

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Company overview

Dollar General has been Serving Others for approximately 85 years. With approximately 20,000 stores, we serve communities across the country, from right around the corner. We exist to provide convenience, quality, and value, so our customers can get back to what's important. Our products include high-quality private labels to America's most-trusted brands. And we're here to fill more than just carts. For anyone working to create a meaningful career, a better life for themselves. their loved ones and neighbors - we're here for it. Here for What Matters.
Founded in 1939
Goodlettsville, Tennessee, USA
97K employees (627 in marketing)
www.dollargeneral.com/careers
30% recommend to a friend
27% positive business outlook

People

Marketing leadership

Tony Rogers
Tony Rogers
Chief Marketing Officer
At the company for 2 years 4 months
Angelo Z.
Angelo Z.
Director of Digital Marketing Engineering
At the company for 8 years 9 months
Josh Williams
Josh Williams
Sr. Director, Marketing
At the company for 15 years 11 months
Christopher Hunter
Senior Brand Manager - Private Brands
At the company for 11 years 1 month

Hiring activity

Open marketing jobs over time

24 open now

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$1.5B

Last raise

$1.5B

Post IPO Debt, 3 years ago

Funding history

Jun 2023

Post IPO Debt Dollar General · $1.5B

Audience

Monthly website visitors
11.2M
Month over month+26%
Quarter over quarter+21.8%
Top sourceSearch (45.1%)
Ad budget per month$12.9K
Average search rank51.2
Traffic source mix
Search
45.1%
Direct
44.5%

News

Dollar General to pay Pennsylvania $1.5M for allegedly overcharging customers
Dec 10, 2025 • 6abc Philadelphia
Dollar General ordered to pay $1.5M in penalties for overcharging customers
Dec 10, 2025 • TribLIVE.com
Dollar General to pay Pennsylvania $1.5 million after overcharging customers
Dec 9, 2025 • CBS News

Links

www.dollargeneral.com/careersLinkedInCrunchbaseX (Twitter)
Glassdoor

Loading insights...

Headcount +14% year over year
Referral
8%
Paid referral
1.3%
Social
1%

LinkedIn followers

Follower count and growth

Total followers

375.3K

12-mo growth

+17.3%

Monthly growth

+1.6%

Salaries

Help build salary transparency at Dollar General

Share your compensation anonymously to see full data.

Contribute

Open positions24 open marketing positions

Dollar General logo

BRAND MANAGER

Dollar General

USA

$104K/yr - $108K/yr (Est.)In-houseFull-timeMid level2+ years exp.
2 days ago
Dollar General logo

MEDIA NETWORK INSIGHTS ANALYST

Dollar General

Goodlettsville, TN

In-houseFull-timeMid level
2 months ago
Dollar General logo

BUYER SENIOR

Dollar General

Goodlettsville, TN

In-houseFull-time
2 months ago
Dollar General logo

Media Network Measurement & Reporting Analyst (DGMN)

Dollar General

USA (Remote)

In-houseFull-timeMid level2+ years exp.
2 months ago
Dollar General logo

Store Operations Sr Manager- Planning and Communications

Dollar General

Goodlettsville, TN (On-site)

In-houseFull-time
2 months ago
Dollar General logo

Store Operations Sr Manager- Planning and Communications

Dollar General

Goodlettsville, TN (On-site)

In-houseFull-time
2 months ago
View all 24 jobs

Dollar General insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
1939
Headquarters
Goodlettsville, Tennessee
Employees
10001+
14% growth last 12mo
Marketing team
627
1% of company
21 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Late-stage · Growing 14% last 12 months · More mature
Trend
2023-03-27 -> 2025-12-15
Headcount (12 months)
+14%
Last funding round
34 months ago
Negative news (120 days)
0
Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
11.2M
Month over month+26%
Quarter over quarter+21.8%
Top sourceSearch (45.1%)
Traffic source mix
Search
45.1%
Direct
44.5%
Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result
0 competitor sites
Search traffic: 1.6M organic clicks / 4.4K paid clicks
Organic competitors
0
Paid competitors
0
Keyword change
+52,624
Ad budget per month
$12.9K
Average search rank
51.2

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

375.3K

12-mo growth

+17.3%

Monthly growth

+1.6%

Job openings

Shows open jobs, growth, and role changes.

Main result
6 open jobs
Open jobs trend: —
Trend

Marketing team size

Shows saved marketing team size.

627
1% of the company • 21 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 627.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings
Overall rating
2.6 / 5
Work-life balance
2.3 / 5
Culture
2.4 / 5
Diversity & inclusion
3.1 / 5
Recommend to a friend
30%
Positive business outlook
27%

Funding

Shows saved funding data.

Total funding
$1.5B
Last raise
Post IPO Debt
3 years ago
Funding details
Amount raised
$1.5B
Last round
Post IPO Debt
Last fundraise
3 years ago

News

Shows saved company news.

Dollar General to pay Pennsylvania $1.5M for allegedly overcharging customers
Dec 10, 2025 • 6abc Philadelphia
Dollar General ordered to pay $1.5M in penalties for overcharging customers
Dec 10, 2025 • TribLIVE.com
Dollar General to pay Pennsylvania $1.5 million after overcharging customers
Dec 9, 2025 • CBS News
8%
Paid referral
1.3%
Social
1%
2023-03-01 -> 2026-02-01
Open jobs growth
—
Biggest role change
—
Latest open role
Senior Application Security Engineer