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Marketing jobs

6 marketing jobs

2 days ago

BRAND MANAGER

Dollar General

USA (Unknown)Full time

2 months ago

MEDIA NETWORK INSIGHTS ANALYST

Dollar General

Goodlettsville, TN (Unknown)Full time

2 months ago

Media Network Measurement & Reporting Analyst (DGMN)

Dollar General

USA (Remote)Full time

3 months ago

Senior Brand Manager

Dollar General

Goodlettsville, TN (On-site)Full time

4 months ago

Marketing Operations Senior Manager

Dollar General

Goodlettsville, TN (On-site)Full time

6 months ago

Director, Partnership Marketing (myDG+)

Dollar General

Goodlettsville, TN (On-site)Full time

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Dollar General

BRAND MANAGER

USA (Unknown)

$104K/yr - $108K/yr (Est.)Mid Level2+ years expFull time

Posted 2 days ago

Job Summary

Own the end-to-end development and commercialization of Private Brand products, lead cross-functional teams, and drive category growth through new products, promotions, and supplier partnerships.

Lead product development, QA, supply chain, and marketing efforts
Develop promotional plans and category reviews to identify opportunities
Partner with Demand Planning and suppliers to ensure on-time, cost-effective market launches

Job Description

Responsibilities

Responsible for the development and commercialization of Private Brand products to contribute toward the delivery of sales, profit and share goals in assigned categories. Must contribute toward the expansion of business unit strategies to include; development of new products, growth of existing products, efficient strategic sourcing, project management, internal and external relationships, process, effective consumer marketing and promotional programs.
Deliver new Private Brands products to market on time with targeted quality and cost in assigned categories (20%)
Lead a cross-functional team of analysts, product development, QA, supply chain and supplier persons to develop and introduce new products, improve existing products and effectively market and promote the brand(s) to consumers (20%)
Develop and execute promotional plans to achieve financial goals (10%)
Partner with Demand Planning to optimize in stocks and resolve issues (10%)
Develop business reviews (category assessments) to identify and recommend private brand opportunities (20%)
Ensure business plan is executed properly: pricing, distribution, promotion plan, etc. (10%)
Work with key suppliers and other 3rd parties to create products and marketing programs (10%)

Requirements

Demonstrated ability to work across multiple categories
Advanced skills in category analysis, planning and project management
Excellent written and verbal communication skills
High degree of initiative, along with excellent execution capabilities
Good interpersonal skills to develop and maintain effective business relationships at all levels of the company and in the supplier community
Excellent project management, leadership, and supervisory skills
Syndicated research experience with good understanding of marketing, merchandising, and retail
Negotiation and conflict resolution skills
Bachelor’s degree in Business, Marketing, Management or related field.
2+ years of relevant experience in category management, sourcing and/or product development/commercialization required.

Dollar General

2.6 Glassdoor

Dollar General has been Serving Others for approximately 85 years. With approximately 20,000 stores, we serve communities across the country, from right around the corner. We exist to provide convenience, quality, and value, so our customers can get back to what's important. Our products include high-quality private labels to America's most-trusted brands. And we're here to fill more than just carts. For anyone working to create a meaningful career, a better life for themselves. their loved ones and neighbors - we're here for it. Here for What Matters.

Founded in 1939

Goodlettsville, Tennessee, USA

97K employees (627 in marketing)

www.dollargeneral.com/careers

30% recommend to a friend

31% CEO approval

Salaries

SalaryGuide estimate

$104K/yr – $108K/yr

Modelled from 5 comparable roles.

See all Dollar General salaries

Marketing Team

Marketing Team Size

474 (0% of company)

Median Career Experience

13.5 years

Median Tenure

4.8 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Tony Rogers

Chief Marketing Officer

At the company for 2 years 4 months

Angelo Z.

Director of Digital Marketing Engineering

At the company for 8 years 9 months

Josh Williams

Sr. Director, Marketing

At the company for 15 years 11 months

Christopher Hunter

Senior Brand Manager - Private Brands

At the company for 11 years 1 month

Funding

Total Funding

$1.5B

Last Raise

$1.5B

Post IPO Debt, 3 years ago

Funding History

Jun 2023
Post IPO Debt • $1.5B

Traffic Signals

Monthly Visitors

11.2M

Monthly Google Ads Budget

$12.9K

Traffic Source Mix

45.1%

Direct

44.5%

Referral

Social

Paid

1.3%

Headcount Trend

Current headcount: ~97.1K

Recent News

Dollar General to pay Pennsylvania $1.5M for allegedly overcharging customers

Dec 10, 2025 • 6abc Philadelphia

Dollar General ordered to pay $1.5M in penalties for overcharging customers

Dec 10, 2025 • TribLIVE.com

Dollar General to pay Pennsylvania $1.5 million after overcharging customers

Dec 9, 2025 • CBS News

Links

www.dollargeneral.com/careers

X (Twitter)

Crunchbase

Responsibilities

Responsible for the development and commercialization of Private Brand products to contribute toward the delivery of sales, profit and share goals in assigned categories. Must contribute toward the expansion of business unit strategies to include; development of new products, growth of existing products, efficient strategic sourcing, project management, internal and external relationships, process, effective consumer marketing and promotional programs.
Deliver new Private Brands products to market on time with targeted quality and cost in assigned categories (20%)
Lead a cross-functional team of analysts, product development, QA, supply chain and supplier persons to develop and introduce new products, improve existing products and effectively market and promote the brand(s) to consumers (20%)
Develop and execute promotional plans to achieve financial goals (10%)
Partner with Demand Planning to optimize in stocks and resolve issues (10%)
Develop business reviews (category assessments) to identify and recommend private brand opportunities (20%)
Ensure business plan is executed properly: pricing, distribution, promotion plan, etc. (10%)
Work with key suppliers and other 3rd parties to create products and marketing programs (10%)

Requirements

Demonstrated ability to work across multiple categories
Advanced skills in category analysis, planning and project management
Excellent written and verbal communication skills
High degree of initiative, along with excellent execution capabilities
Good interpersonal skills to develop and maintain effective business relationships at all levels of the company and in the supplier community
Excellent project management, leadership, and supervisory skills
Syndicated research experience with good understanding of marketing, merchandising, and retail
Negotiation and conflict resolution skills
Bachelor’s degree in Business, Marketing, Management or related field.
2+ years of relevant experience in category management, sourcing and/or product development/commercialization required.