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8 marketing jobs

Dollar General logo
2 days ago

Media Network Insights Analyst

Dollar General

Goodlettsville, TN (On-site)Full time
Dollar General logo
2 days ago

MEDIA NETWORK INSIGHTS ANALYST

Dollar General

Goodlettsville, TN (Unknown)Full time
Dollar General logo
6 days ago

Media Network Measurement & Reporting Analyst (DGMN)

Dollar General

USA (Remote)Full time
Dollar General logo
4 weeks ago

Brand Manager *Onsite Goodlettsville TN

Dollar General

Goodlettsville, TN (On-site)Full time
Dollar General logo
6 weeks ago

Senior Brand Manager

Dollar General

Goodlettsville, TN (On-site)Full time
Dollar General logo
6 weeks ago

Media Network Measurement & Reporting Analyst

Dollar General

Goodlettsville, TN (Remote)Full time
Dollar General logo
2 months ago

Marketing Operations Senior Manager

Dollar General

Goodlettsville, TN (On-site)Full time
Dollar General logo
4 months ago

Director, Partnership Marketing (myDG+)

Dollar General

Goodlettsville, TN (On-site)Full time

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8 jobs
Dollar General logo

Media Network Insights Analyst

Dollar General

Goodlettsville, TN (On-site)

In-houseFull-timeMid level3+ years exp.
2 days ago
Dollar General logo

MEDIA NETWORK INSIGHTS ANALYST

Dollar General

Goodlettsville, TN (Unknown)

In-houseFull-timeMid level
2 days ago
Dollar General logo

Media Network Measurement & Reporting Analyst (DGMN)

Dollar General

USA (Remote)

In-houseFull-timeMid level2+ years exp.
6 days ago
Dollar General logo

Brand Manager *Onsite Goodlettsville TN

Dollar General

Goodlettsville, TN (On-site)

In-houseFull-timeMid level2+ years exp.
4 weeks ago
Dollar General logo

Senior Brand Manager

Dollar General

Goodlettsville, TN (On-site)

In-houseFull-timeSenior level7+ years exp.
6 weeks ago
Dollar General logo

Media Network Measurement & Reporting Analyst

Dollar General

Goodlettsville, TN (Remote)

In-houseFull-timeMid level2+ years exp.
6 weeks ago
Dollar General logo

Marketing Operations Senior Manager

Dollar General

Goodlettsville, TN (On-site)

In-houseFull-timeSenior level7+ years exp.
2 months ago
Dollar General logo

Director, Partnership Marketing (myDG+)

Dollar General

Goodlettsville, TN (On-site)

In-houseFull-timeDirector/executive8+ years exp.
4 months ago
Dollar General logo
Dollar General

Media Network Insights Analyst

Goodlettsville, TN (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own end-to-end campaign reporting and ROI storytelling for a set of DGMN clients, leading analysis and cross-functional collaboration to drive performance improvements.

  • Lead analysis transforming disparate datasets into actionable insights to improve campaign performance and ROI.
  • Collaborate with sales, media buying, and cross-functional partners to align on client objectives and deliverables.

Job Description

Responsibilities

  • Leads all campaign reporting and end of campaign insights for a set of DGMN clients. (20%)
  • Assists the team with ad-hoc analyses and data pulls including historical campaign performance, DG1P, customer panel data, and more. (20%)
  • Helps build the story of return on investment from digital advertising effectiveness leveraging various data points and actionable insights in a client-facing role. (20%)
  • Assists the team with evaluating cross-network campaign performance trends and identifying root causes. (5%)
  • Leads analysis to transform disparate datasets into actionable insights and recommendations to improve future campaign performance and ROI. (15%)
  • Work closely with sales and media buying and execution teams on day-to-day basis to understand and deliver on client’s business objectives. (15%)
  • Collaborate cross-functionally with decision science, digital, enterprise marketing, IT, agency partners, and martech/adtech vendor partners as necessary. (5%)

Requirements

  • Bachelor’s degree in marketing, advertising, economics, statistics or a similar degree
  • 0-3 years of experience in marketing, media, digital advertising, ecommerce and/or adtech/martech
  • 0-3 years of experience in measurement, reporting, business analysis and/or analytics
  • 0-3 years of experience in basic client management / client consultation, or similar role

Preferred

  • Expertise in advanced measurement and attribution analytics such marketing mix modeling, multi-touch attribution and ROI analysis
  • Expertise with analytics and reporting tools (e.g. Tableau, Power BI) and ad serving platforms (e.g. Google Ad Manager, The Trade Desk)
  • Expertise with basic query language (e.g. SQL and/or Python) and database architecture
Dollar General logo

Dollar General

2.6 Glassdoor

Dollar General has been Serving Others for approximately 85 years. With approximately 20,000 stores, we serve communities across the country, from right around the corner. We exist to provide convenience, quality, and value, so our customers can get back to what's important. Our products include high-quality private labels to America's most-trusted brands. And we're here to fill more than just carts. For anyone working to create a meaningful career, a better life for themselves. their loved ones and neighbors - we're here for it. Here for What Matters.

Founded in 1939
Goodlettsville, Tennessee, USA
97K employees (627 in marketing)
www.dollargeneral.com/careers
30% recommend to a friend
31% CEO approval

Traffic Signals

Monthly Visitors
11.2M
Monthly Google Ads Budget
$12.9K
Traffic Source Mix
Search
45.1%
Direct
44.5%
Referral
8%
Social
1%
Paid
1.3%

Headcount Trend

Current headcount: ~97.1K

Marketing Team

Marketing Team Size
474 (0% of company)
Median Career Experience
14 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
3

People

Marketing Leadership

Tony Rogers
Tony Rogers
Chief Marketing Officer
At the company for 2 years 2 months
Megan Kokoska
Megan Kokoska
Vice President of Marketing
At the company for 3 years 11 months
Angelo Z.
Angelo Z.
Director of Digital Marketing Engineering
At the company for 8 years 7 months
Josh Williams
Josh Williams
Sr. Director, Marketing
At the company for 15 years 9 months

Funding

Total Funding
$1.5B
Last Raise
$1.5B
Post IPO Debt, 3 years ago

Funding History

  • Jun 2023
    Post IPO Debt • $1.5B

Recent News

Dollar General to pay Pennsylvania $1.5M for allegedly overcharging customers
Dec 10, 2025 • 6abc Philadelphia
Dollar General ordered to pay $1.5M in penalties for overcharging customers
Dec 10, 2025 • TribLIVE.com
Dollar General to pay Pennsylvania $1.5 million after overcharging customers
Dec 9, 2025 • CBS News
Pennsylvania AG says Dollar General customers were overcharged; settlement announced
Dec 9, 2025 • WTAE
Attorney General Dave Sunday Obtains $1.55 Million Settlement with Dollar General for Allegedly Overcharging Consumers
Dec 9, 2025 • attorneygeneral.gov
Vehicle crashes into East Peoria Dollar General
Dec 8, 2025 • WEEK | 25 News Now
Roughly 450 new Dollar General stores to open next year, company says
Dec 7, 2025 • thehill.com
Dollar General announces 450 new US stores opening in 2026 as part of ongoing expansion
Dec 5, 2025 • Fox Business
Dollar General sees shift in customer behavior
Dec 4, 2025 • TheStreet
Dollar General sales jump as Americans hunt for value
Dec 4, 2025 • Retail Dive
Dollar General Stock Jumps on Earnings. It’s Been a Great Year for This Barron’s Pick.
Dec 4, 2025 • Barron's
Dollar General raises annual profit forecast as low prices pull in bargain hunters
Dec 4, 2025 • Reuters
Dollar General Lifts Outlook on Growing Demand
Dec 4, 2025 • The Wall Street Journal
Dollar General kicks off 24 Days of Savings
Dec 1, 2025 • Supermarket News
Is Dollar General’s 34% Rally Justified After Supply Chain Investments?
Nov 22, 2025 • Yahoo Finance
Deputies search for witnesses to deadly Dollar General stabbing in Putnam County
Nov 21, 2025 • WCJB
Dollar General taps new operations, merchandising chiefs
Nov 17, 2025 • Retail Dive
Putnam County deputies arrest suspect in deadly Dollar General stabbing: ‘Our family is devastated’
Nov 17, 2025 • WCJB
Dollar General sued for overcharging customers in Missouri
Nov 17, 2025 • FourStatesHomepage.com
Rams’ Byron Young started out at Dollar General. Now he’s on the verge of NFL stardom
Nov 14, 2025 • The New York Times
Dollar General Names COO
Nov 14, 2025 • Progressive Grocer
Dollar General names Emily Taylor COO
Nov 14, 2025 • Supermarket News
Suspect in custody after woman stabbed at Dollar General in Putnam Co.
Nov 14, 2025 • WCJB
Dollar General staff walk out over missing pay and poor conditions
Nov 13, 2025 • The Independent
Uniontown residents fighting against plans to build Dollar General next to historical home
Nov 13, 2025 • CBS News
Dollar General Corporation Names Emily Taylor as Chief Operating Officer
Nov 13, 2025 • Business Wire
Staff at upstate Dollar General walk off job over work conditions
Nov 12, 2025 • Times Union
Dollar General employee stabbed in York City, police say
Nov 11, 2025 • York Dispatch
New Dollar General planned in Mountain Top
Nov 9, 2025 • Hazleton Standard Speaker
Armed robbery at Whiteville Dollar General under investigation
Nov 7, 2025 • WECT
Dollar General eyes AI optimization with new role
Nov 5, 2025 • Retail Dive
Dollar General creates new role for AI optimization
Nov 4, 2025 • Supermarket News
Two wanted in violent Dollar General armed robbery
Nov 3, 2025 • WREG.com
Darrow man arrested in armed robbery at Sorrento Dollar General, deputies say
Oct 29, 2025 • WAFB
Dollar General: This Stock Is Beating the Market in 2025 yet Still Looks Surprisingly Cheap
Oct 27, 2025 • Morningstar
Masked man robs Dollar General in Monroe County, police seek tips
Oct 26, 2025 • ClickOnDetroit | WDIV Local 4
Dollar General Competes With Mainstream Grocers By Offering Holiday Meal Bundles
Oct 23, 2025 • Progressive Grocer
Dollar General returns to Marietta as produce market
Oct 21, 2025 • KXII
Man sentenced to 6 years for 2022 fatal Lynchburg Dollar General shooting
Oct 20, 2025 • WSET
Celebrate the Season with Affordable Holiday Meal Solutions from Dollar General
Oct 16, 2025 • Business Wire
Here's Why Dollar General (DG) is a Strong Value Stock
Oct 15, 2025 • Yahoo Finance
Are Investors Undervaluing Dollar General (DG) Right Now?
Oct 14, 2025 • Yahoo Finance
Dolly Parton-themed Stanley cup alternatives now available at Dollar General
Oct 14, 2025 • Democrat and Chronicle
Grand opening set for Douglas Road Dollar General
Oct 14, 2025 • Toledo Blade
Teague Police find meth, pills after Dollar General theft attempt
Oct 13, 2025 • KCENTV.com
Dollar General’s deceptive pricing has Missouri AG pushing for restitution
Oct 13, 2025 • St. Louis Magazine
Attorney files lawsuit against Sunderland over Dollar General
Oct 11, 2025 • Daily Hampshire Gazette
1 dead, 1 charged in deadly shooting at Dollar General store in Greene County
Oct 9, 2025 • WVTM
Man found shot to death at Dollar General in Greene County
Oct 8, 2025 • WBRC
Henry County Sheriff’s Office arrests man in Dollar General shooting investigation
Oct 8, 2025 • WDBJ7
19-year-old turned himself in following Dollar General shooting, deputies say
Oct 8, 2025 • WSET
1 dead, 1 jailed following shooting at Greene County Dollar General
Oct 8, 2025 • AL.com
Grocery Visits Grow at Dollar General
Oct 6, 2025 • NACS
Two hospitalized after Dollar General shooting
Oct 6, 2025 • WDBJ7
Dollar General’s new media chief targets rural America’s ‘last mile’ ad opp
Sep 29, 2025 • The Drum
Man arrested for break-ins at Kinston Dollar General
Sep 22, 2025 • WITN
Dolly Parton Home gets festive at Dollar General
Sep 22, 2025 • Home Textiles Today
Low-income Americans slash spending, a worrying sign for the economy
Sep 20, 2025 • Boston Globe
These 5 stocks could be the big winners as retail bankruptcies pile up, UBS says
Sep 19, 2025 • Business Insider
Police investigating break-in at Kinston Dollar General
Sep 17, 2025 • WITN
Skeleton display at Texas store removed after Charlie Kirk backlash
Sep 17, 2025 • Houston Chronicle
Retailers battle the rising costs of medical, liability claims
Sep 17, 2025 • Retail Dive
Manhunt: Armed double murder suspect spotted at El Paso Dollar General Store
Sep 16, 2025 • KFOX
Is Dollar General a Bargain After Recent Store Revamp Strategy Announcement?
Sep 16, 2025 • Yahoo Finance
Sweetening strategies in a sour tariff climate
Sep 15, 2025 • Home Textiles Today
Amazon's latest grocery expansion pushed supermarkets toward Instacart, its incoming CEO said
Sep 11, 2025 • Business Insider
Kroger raises annual sales forecast as Americans stick to eating at home
Sep 11, 2025 • BNN Bloomberg
Armed robbery report at Dollar General prompts police investigation
Sep 10, 2025 • WTOC
Mother and son charged with arson in Jacksonville Dollar General fire
Sep 9, 2025 • WBMA
Mother, son arrested in connection to Dollar General fire
Sep 9, 2025 • WBRC
Man arrested, accused of robbing Dollar General in Normal at gunpoint
Sep 8, 2025 • 25 News Now
Dollar General Corporation (DG): A Bull Case Theory
Sep 5, 2025 • Yahoo Finance
The Supply Side: Retail store traffic weakens in the second quarter
Sep 5, 2025 • Talk Business & Politics
Wealthier Shoppers Increasingly Choosing Discount Chain Stores
Sep 5, 2025 • Cheddar
Can Nvidia's Results Continue to Bolster the Market?
Sep 5, 2025 • The Motley Fool
Dollar General Warns of Price Increases
Sep 3, 2025 • Newsweek
Dollar General Relocates Utica Store with Grand Opening Planned
Sep 2, 2025 • WKTV
Gunshots damage property near Lenoir Dollar General, no injuries reported: Sheriff
Sep 2, 2025 • Queen City News
Dollar Tree Q2 Earnings Preview: Report Shows Strong Traffic Gains, Will This Offset Tariff Concerns?
Sep 2, 2025 • Benzinga.com
Dollar General's secret weapon: selling items that are actually $1
Sep 1, 2025 • Business Insider
American Middle Class Hitting The Panic Button? Consumer Sentiment Dives 6% In August
Sep 1, 2025 • Benzinga.com
I Can't Lie, I'm Excited About Dollar General Stock After the Recent Earnings Report. Here's Why
Sep 1, 2025 • The Motley Fool
Kohl's Crushed Earnings Expectations, but Should You Buy the Stock Now?
Aug 31, 2025 • The Motley Fool
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Aug 31, 2025 • Benzinga.com
4 Dividend Stocks to Double Up on Right Now -- Including United Parcel Service and Pfizer
Aug 30, 2025 • The Motley Fool
American People Are Shoping At Dollar General Corporation (DG), Says Jim Cramer
Aug 30, 2025 • Yahoo Finance
Morgan Stanley ups price targets on retail stocks on solid sales growth
Aug 29, 2025 • Investing.com
Dollar General increases traffic from new and existing customers in Q2
Aug 28, 2025 • Supermarket News
Dollar General wins over higher income shoppers amid economic uncertainty
Aug 28, 2025 • Axios
Dollar General Again Exceeds Expectations in Q2
Aug 28, 2025 • Progressive Grocer
Dollar General revenue grows, but tariffs begin impacting prices
Aug 28, 2025 • Retail Dive
Dollar General Warns About Consumer Pressures Even as It Posts Solid Results
Aug 28, 2025 • Investopedia
Amazon has new grocery competition as Dollar General races to grow 1-hour delivery
Aug 28, 2025 • Business Insider
Dollar General Draws Shoppers Across Income Levels, Raises Outlook
Aug 28, 2025 • The Wall Street Journal
Dollar General builds a rural delivery edge over Walmart and Amazon—and it’s taking their higher-income shoppers, too
Aug 28, 2025 • Fortune
Dollar General Corporation Reports Second Quarter 2025 Results
Aug 28, 2025 • Yahoo Finance
Dollar General Corporation Reports Second Quarter 2025 Results
Aug 28, 2025 • Business Wire
Dollar General cleared, Crossville school lockdowns lifted after bomb threat
Aug 22, 2025 • WVLT
Former Dollar General exec to return for CFO post
Aug 21, 2025 • CFO Dive
Dollar General Names New CFO
Aug 21, 2025 • Progressive Grocer