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Cloudinary

Brand

3.9
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Company overview

Cloudinary’s mission is to empower companies to deliver visual experiences that inspire and connect by unleashing the full potential of their media. With 80 billion assets under management and more than 11,000 customers and three million users worldwide, Cloudinary is the industry standard for developers, creators and marketers looking to manage, transform, and deliver images and videos online. As a result, leading brands are seeing significant business value in using Cloudinary, including faster time to market, higher user satisfaction and increased engagement and conversions.
Founded in 2012
Sunnyvale, California, USA
429 employees (43 in marketing)
cloudinary.com
63% recommend to a friend
62% positive business outlook

People

Marketing leadership

Shelby Britton
Shelby Britton
Vice President Product Marketing
At the company for 5 years 2 months
Sanjay Sarathy
Sanjay Sarathy
Vice President, Marketing
At the company for 9 years 10 months
Juli Greenwood
Juli Greenwood
Head of Global Communications & Customer Marketing
At the company for 8 years 11 months
Matthew Noyes
Matthew Noyes
Senior Director of Product Marketing
At the company for 2 years 5 months

Hiring activity

Open marketing jobs over time

5 open now

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$100M

Last raise

$100M

Secondary Market, 4 years ago

Funding history

Feb 2022

Secondary Market Cloudinary · $100M

Jan 2020

Secondary Market Cloudinary

Jan 2018

Secondary Market Cloudinary

Dec 2015

Secondary Market Cloudinary

Audience

Monthly website visitors
8.8M
Month over month-2.7%
Quarter over quarter+1.9%
Top sourceDirect (59.5%)
Ad budget per month$121.5K
Average search rank46.2
Traffic source mix
Direct
59.5%
Search
22.9%

News

Cloudinary Named Visionary in 2025 Gartner® Magic Quadrant™ for DAM Platforms
Nov 10, 2025 • MarTech Cube
Cloudinary Named a Visionary in 2025 Gartner® Magic Quadrant™ for Digital Asset Management Platforms
Nov 6, 2025 • Bluefield Daily Telegraph
Cloudinary Named a Visionary in 2025 Gartner® Magic Quadrant™ for Digital Asset Management Platforms
Nov 6, 2025 • Yahoo Finance

Links

cloudinary.comLinkedInCrunchbaseX (Twitter)
Glassdoor

Loading insights...

Headcount +1.2% year over year
Referral
16.9%
Social
0.4%
Paid referral
0.2%

LinkedIn followers

Follower count and growth

Total followers

67.2K

12-mo growth

+57%

Monthly growth

+4.8%

Salaries

Help build salary transparency at Cloudinary

Share your compensation anonymously to see full data.

Contribute

Open positions5 open marketing positions

Cloudinary logo

Director of Marketing Growth

Cloudinary

New York City, NY (Remote)

$142K/yr - $247K/yrIn-houseFull-timeSenior level
14 hrs ago
Cloudinary logo

Senior Marketing Technology & AI Manager

Cloudinary

USA (Remote)

In-houseFull-time
5 months ago
Cloudinary logo

Senior Marketing Program Manager

Cloudinary

USA (Remote)

In-houseFull-timeSenior level5+ years exp.
5 months ago
Cloudinary logo

Senior Vice President of Global Marketing

Cloudinary

USA (Remote)

In-houseFull-timeSenior level15+ years exp.
6 months ago
Cloudinary logo

Senior Marketing Program Manager

Cloudinary

USA (On-site)

In-houseFull-timeSenior level5+ years exp.
6 months ago

Cloudinary insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
2012
Headquarters
Sunnyvale, California
Employees
201-500
Flat last 12mo
Marketing team
43
10% of company
13 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Secondary / later stage · Flat headcount last 12 months · More mature · Last funding 3+ years ago
Trend
2020-12-28 -> 2025-11-24
Headcount (12 months)
+1.2%
Last funding round
50 months ago
Negative news (120 days)
0
Risk score2/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
8.8M
Month over month-2.7%
Quarter over quarter+1.9%
Top sourceDirect (59.5%)
Traffic source mix
Direct
59.5%
Search
22.9%
Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result
23 competitor sites
Search traffic: 170.4K organic clicks / 6.4K paid clicks
Organic competitors
0
Paid competitors
5
Keyword change
-3,241
Ad budget per month
$121.5K
Average search rank
46.2
Paid competitors5

G2 quick view

Shows G2 rating and review trend.

Main result
9.1 / 5
69 reviews saved
Reviews month over month
—
Reviews quarter over quarter
+46.8%
Reviews year over year
—

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Job openings

Shows open jobs, growth, and role changes.

Main result
1 open jobs
Open jobs trend: —
Trend

Gartner

Shows Gartner reviews and listed products.

Main result
67 Gartner reviews
Cloudinary is the image and video technology platform that enables brands to deliver transformative visual experiences at global scale. More than two million users and 10,000 customers rely on Cloudinary to bring their campaigns, apps and sites to life with image and video APIs backed by artificial intelligence and patented technology. Cloudinary offers a single source of truth and helps brands across industries manage, transform, optimize, and deliver visual experiences at scale - accelerating time to market and increasing user engagement and conversions.
Listed products
1
Reviews
67
Employee range
201 - 500

Marketing team size

Shows saved marketing team size.

43
10% of the company • 13 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 43.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings
Overall rating
3.9 / 5
Work-life balance
4.1 / 5
Culture
3.9 / 5
Diversity & inclusion
3.8 / 5
Recommend to a friend
63%
Positive business outlook
62%

Funding

Shows saved funding data.

Total funding
$100M
Last raise
Secondary Market
4 years ago
Funding details
Amount raised
$100M
Last round
Secondary Market
Last fundraise
4 years ago

News

Shows saved company news.

Cloudinary Named Visionary in 2025 Gartner® Magic Quadrant™ for DAM Platforms
Nov 10, 2025 • MarTech Cube
Cloudinary Named a Visionary in 2025 Gartner® Magic Quadrant™ for Digital Asset Management Platforms
Nov 6, 2025 • Bluefield Daily Telegraph
Cloudinary Named a Visionary in 2025 Gartner® Magic Quadrant™ for Digital Asset Management Platforms
Nov 6, 2025 • Yahoo Finance
16.9%
Social
0.4%
Paid referral
0.2%

Total followers

67.2K

12-mo growth

+57%

Monthly growth

+4.8%

2023-08-01 -> 2026-03-01
Open jobs growth
—
Biggest role change
—
Latest open role
Senior Developer Advocate