Responsibilities

• Pipeline & Program Ownership
• Develop, execute, and optimize integrated marketing programs that generate qualified pipeline for Assets
• Establish quarterly pipeline goals and track performance against targets in partnership with marketing operations and sales
• Manage the full lifecycle of campaigns, from planning and budgeting to execution, measurement, and iteration
• Cross-Functional Collaboration
• Partner with product marketing to define audience segmentation, messaging, and value propositions
• Collaborate with the shared-services marketing team (paid, content, field, and digital) to bring product-specific campaigns to market efficiently
• Align closely with SDRs and sales to ensure strong follow-up, feedback loops, and conversion optimization
• Data-Driven Decision Making
• Monitor funnel metrics to identify what’s working, what’s not, and where to double down

Requirements

• East Coast Only
• 5+ years of B2B marketing experience in a SaaS or software technology environment
• Proven track record of generating qualified pipeline through integrated marketing programs
• Strong collaboration skills and ability to influence across cross-functional teams
• Data-driven mindset with experience using Salesforce, HubSpot/Marketo, or similar marketing automation and CRM tools
• Excellent organizational skills with the ability to manage multiple concurrent initiatives
• Comfortable moving between strategy and hands-on execution

Benefits

• Awesome technology
• Top-talent peers
• 100% sponsored medical, dental, and vision plans for employees & family
• HSA company contribution
• Matching 401k program
• Robust vacation & wellness policy
• Annual development stipend
• Catered lunches or a food stipend