Responsibilities

• Own Cloudinary’s global marketing function end-to-end, including demand generation, brand, communications, product marketing, events, and SDR.
• Own pipeline creation, marketing-sourced revenue, and overall marketing contribution to company growth.
• Define and execute a hybrid GTM strategy combining enterprise sales and product-led growth (PLG) to drive efficient acquisition and expansion.
• Build and optimize a high-performing global demand generation engine focused on pipeline creation, conversion, and velocity.
• Partner with Sales, RevOps, Product, and executive leadership to align on GTM strategy, pipeline targets, and forecasting accuracy.
• Own Cloudinary’s brand positioning, PR, and communications strategy, ensuring a compelling and consistent narrative across enterprise C-level decision makers.
• Enhance global events and field marketing initiatives to strengthen enterprise engagement and accelerate deal cycles.
• Analyze, measure, and improve marketing performance through strong performance management, analytics, and attribution frameworks.
• Build, develop, and lead high-performing, distributed teams across marketing and SDR functions.
• Communicate effectively with executive stakeholders, cross-functional partners, and external audiences.

Requirements

• Experience leading global B2B SaaS marketing organizations with ownership of pipeline and revenue outcomes.
• Deep expertise in enterprise demand generation, brand strategy, PR/communications, and SDR leadership.
• Strong communication and collaboration skills across diverse teams.
• Ability to prioritize, problem-solve, and navigate ambiguity in a dynamic, high-growth environment.
• Proven track record in marketing to enterprise leadership, with an understanding of complex enterprise buying cycles.
• Experience partnering closely with Sales to drive alignment, accountability, and predictable revenue growth.
• Strong analytical mindset with the ability to apply data to improve funnel performance, efficiency, and ROI.
• Comfortable learning new technologies, tools, or processes.
• 15+ years of experience in marketing leadership roles, including executive-level ownership, or equivalent experience gained through a variety of learning pathways.
• Bachelor’s degree in Marketing, Business, or related field, or equivalent practical experience.

Preferred

• Experience in martech, developer-focused platforms, or e-commerce ecosystems.
• Familiarity with product-led growth models alongside enterprise sales motions.
• Demonstrated success scaling marketing in a high-growth, global SaaS company.
• Contributions to industry thought leadership, communities, or speaking engagements.
• Experience working in a globally distributed environment.