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Bensons for Beds

Brand · Retail

3.6

Company overview

No one size fits all when it comes to finding the perfect sleep experience for customers and that’s why at Bensons for Beds we put Sleep WellnessTM at the heart of everything we do. With nearly 70 years of retail and 100 years of manufacturing experience in sourcing the best quality beds, frames and mattresses, at Bensons we understand how to design the perfect, tailored sleep experience. We have 190+ locations and employ c 1800 colleagues. Under new ownership of Alteri Investors we have an ambitious 3 year plan to grow the business further and achieve our mission of becoming the market leading bed retailer with a strong omnichannel presence.Our business is made up of 4 main areas. Our retail stores provide nationwide coverage, our very own manufacturing site in Cambridgeshire make our quality products, and our Logistics team who store and deliver those products right to our customers’ homes. These operational business areas are all supported by our team of professionals and specialists across a wide range of support functions, ensuring our business is in great shape to serve our customers.Sleep is an essential part of everyone’s day, which is why every customer visiting a Bensons store is offered a complimentary sleepPROTM assessment, allowing them to choose a comfort level that is right for them. Mattresses are rated one to five in terms of firmness, with five being the most firm. sleepPRO’s unique technology helps to match customers with their ideal mattress, so they get a perfect night’s sleep, every night.What’s more, Bensons has a highly skilled buying team that try, test and source the very best beds, mattresses, headboards, pillows, accessories and bedroom furniture for its customers. Our collection of products includes brands such as Slumberland, Sensaform, iGel, Staples, Silentnight and Sealy.We are also fully committed to our sustainability journey, being kinder to the environment with every new product from product materials to production.
Founded in 1950
Accrington, England, GBR
989 employees (23 in marketing)
65% recommend to a friend
59% positive business outlook

Salaries

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People

Headcount trend

Company growth over the last 12 months

Headcount +3.4% year over year

Funding

Last raise

Private Equity, 4 years ago

Funding history

Aug 2022

Private Equity Round Benson For Beds

Audience

Monthly website visitors
920.1K
Month over month-0.4%
Quarter over quarter-7.1%
Top sourceSearch (66.4%)
Ad budget per month$7.1K
Average search rank50.9
Traffic source mix
Search
66.4%
Direct
26.3%
Referral
4.6%
Social
1.4%
Paid referral
1.2%

LinkedIn followers

Follower count and growth

Total followers

10.1K

12-mo growth

+13.1%

Monthly growth

+1.9%

News

Links