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Company overview

Open marketing roles

3

  • Social Media
  • Design
  • Public Relations
Hiring pace

High

12 marketing jobs posted in the last 90 days

Work arrangement

100% on-site

Based on 3 open roles

Founded in 2012
Waco, Texas, USA
8.4K employees (529 in marketing)
www.baylor.edu

Salaries

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People

Marketing team tenure

Median tenure

< 1 years

Across 2 marketing employees

Marketing leadership

Jason Cook
Jason Cook
VP for Marketing & Communications/Chief Marketing Officer
At the company for 10 years
Ross VanDyke
Ross VanDyke
Associate Vice President of Enrollment Management Recruiting, Marketing, and Innovation
At the company for 18 years 4 months
Tatum Reese  W.
Tatum Reese W.
Marketing Director of Apparel Professionals at Baylor
At the company for 1 year 3 months
Cody Soto
Cody Soto
Athletics: Senior Director of Brand Strategy
At the company for 13 years 4 months

Hiring contacts

Ross VanDyke
Ross VanDyke
Associate Vice President of Enrollment Management Recruiting, Marketing, and Innovation
At the company for 18 years 4 months
Casidy Wegwerth Orand
Casidy Wegwerth Orand
Associate Vice President of HR Programs (Total Rewards, Executive Comp and Employee Experience)
At the company for 11 years 4 months

Headcount trend

Company growth over the last 12 months

Headcount -0.9% year over year

Funding

Total funding

$1.5M

Last raise

$1.5M

Grant, 5 years ago

Funding history

Sep 2020

Grant Baylor University · $1.5M

Audience

Monthly website visitors
2.8M
Month over month+7.3%
Quarter over quarter+86.3%
Top sourceDirect (52.8%)
Ad budget per month$154.0K
Average search rank47.6
Traffic source mix
Direct
52.8%
Search
42.1%
Referral
4%
Social
0.6%
Paid referral
0.4%

LinkedIn followers

Follower count and growth

Total followers

169.5K

12-mo growth

—

Monthly growth

+0.5%

News

Baylor Launches Future Church Leadership Certificate
Nov 25, 2025 • Baylor University
Baylor Named a Best College for Future Leaders
Nov 20, 2025 • Baylor University
Baylor Honors College Designated as Hidden Gem
Nov 18, 2025 • Baylor University

Links

www.baylor.eduLinkedInCrunchbaseX (Twitter)

Loading insights...

Open positions3 open marketing positions

Baylor University logo

Associate Vice President of Alumni and Volunteer Engagement

Baylor University

Waco, TX

In-houseFull-time
2 weeks ago
Baylor University logo

Student Worker - Human Sciences and Design - Social Media & Marketing

Baylor University

Waco, TX (On-site)

In-housePart-timeIntern/new grad
4 weeks ago
Baylor University logo

Student Worker - Baylor University Press - Marketing and PR Associate

Baylor University

Waco, TX (On-site)

In-housePart-timeIntern/new grad
4 weeks ago
Baylor University logo

Student Worker - Marketing

Baylor University

Waco, TX (On-site)

In-housePart-time
5 weeks ago
Baylor University logo

Student Worker - Office and Social Media Assistant - World Hunger Relief

Baylor University

Waco, TX (On-site)

In-housePart-timeIntern/new grad
6 weeks ago
Baylor University logo

Student Worker - Student Success Marketing and Customer Support Specialist - BC

Baylor University

Waco, TX (Remote)

In-housePart-time
2 months ago

Baylor University insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
2012
Headquarters
Waco, Texas
Employees
1001-5000
Flat last 12mo
Marketing team
529
6% of company
109 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Medium risk
Seed-stage · Flat headcount last 12 months · More mature · Last funding 3+ years ago
Trend
2023-05-01 -> 2025-12-01
Headcount (12 months)
-0.9%
Last funding round
67 months ago
Negative news (120 days)
0
Risk score3/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
2.8M
Month over month+7.3%
Quarter over quarter+86.3%
Top sourceDirect (52.8%)
Traffic source mix
Direct
52.8%
Search
42.1%
Referral
4%
Social
0.6%
Paid referral
0.4%

Competitors and search

Shows competitors and key search metrics in one view.

Main result
0 competitor sites
Search traffic: 520.3K organic clicks / 4K paid clicks
Organic competitors
0
Paid competitors
0
Keyword change
+11,454
Ad budget per month
$154.0K
Average search rank
47.6

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

169.5K

12-mo growth

—

Monthly growth

+0.5%

Marketing team size

Shows saved marketing team size.

529
6% of the company • 109 saved marketing people

Average time at company

Shows typical time the marketing team stays.

0 years
Based on 2 people.

Average years of experience

Shows typical years of experience across saved people.

10 years
Based on 52 people.

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 529.

Funding

Shows saved funding data.

Total funding
$1.5M
Last raise
Grant
5 years ago
Funding details
Amount raised
$1.5M
Last round
Grant
Last fundraise
5 years ago

News

Shows saved company news.

Baylor Launches Future Church Leadership Certificate
Nov 25, 2025 • Baylor University
Baylor Named a Best College for Future Leaders
Nov 20, 2025 • Baylor University
Baylor Honors College Designated as Hidden Gem
Nov 18, 2025 • Baylor University