Baylor University | Company Profile, Culture & Jobs

Company overview

Baylor University, a private Christian university and a nationally ranked research institution, provides a vibrant campus community for more than 20,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship.

Founded in 2012

Waco, Texas, USA

8.4K employees (529 in marketing)

www.baylor.edu

Salaries

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People

Marketing team tenure

Median tenure

< 1 years

Across 2 marketing employees

Marketing leadership

Jason Cook

VP for Marketing & Communications/Chief Marketing Officer

At the company for 9 years 10 months

Ross VanDyke

Associate Vice President of Enrollment Management Recruiting, Marketing, and Innovation

At the company for 18 years 2 months

Tatum Reese W.

Marketing Director of Apparel Professionals at Baylor

At the company for 1 year 1 month

Cody Soto

Athletics: Senior Director of Brand Strategy

At the company for 13 years 2 months

Hiring contacts

Ross VanDyke

Associate Vice President of Enrollment Management Recruiting, Marketing, and Innovation

At the company for 18 years 2 months

Casidy Wegwerth Orand

Associate Vice President of HR Programs (Total Rewards, Executive Comp and Employee Experience)

At the company for 11 years 2 months

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$1.5M

Last raise

$1.5M

Grant, 5 years ago

Funding history

Sep 2020

Grant Baylor University · $1.5M

Audience

Monthly website visitors

2.8M

Month over month+7.3%

Quarter over quarter+86.3%

Top sourceDirect (52.8%)

Ad budget per month$154.0K

Average search rank47.6

Traffic source mix

Direct

52.8%

Search

42.1%

News

Baylor Launches Future Church Leadership Certificate

Nov 25, 2025 • Baylor University

Baylor Named a Best College for Future Leaders

Nov 20, 2025 • Baylor University

Baylor Honors College Designated as Hidden Gem

Nov 18, 2025 • Baylor University

Links

www.baylor.edu

Crunchbase

X (Twitter)

Baylor University insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

2012

Headquarters

Waco, Texas

Employees

1001-5000

Flat last 12mo

Marketing team

529

6% of company

109 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Medium risk

Seed-stage · Flat headcount last 12 months · More mature · Last funding 3+ years ago

Trend

2023-05-01 -> 2025-12-01

Headcount (12 months)

-0.9%

Last funding round

67 months ago

Negative news (120 days)

0

Risk score3/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

2.8M

Month over month+7.3%

Quarter over quarter+86.3%

Top sourceDirect (52.8%)

Traffic source mix

Direct

52.8%

Search

42.1%

Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result

0 competitor sites

Search traffic: 520.3K organic clicks / 4K paid clicks

Organic competitors

0

Paid competitors

0

Keyword change

+11,454

Ad budget per month

$154.0K

Average search rank

47.6

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

169.5K

12-mo growth

—

Monthly growth

+0.5%

Marketing team size

Shows saved marketing team size.

529

6% of the company • 109 saved marketing people

Average time at company

Shows typical time the marketing team stays.

0 years

Based on 2 people.

Average years of experience

Shows typical years of experience across saved people.

10 years

Based on 52 people.

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team

Based on saved marketing team size: 529.

Funding

Shows saved funding data.

Total funding

$1.5M

Last raise

Grant

5 years ago

Funding details

Amount raised

$1.5M

Last round

Grant

Last fundraise

5 years ago

News

Shows saved company news.

Baylor Launches Future Church Leadership Certificate

Nov 25, 2025 • Baylor University

Baylor Named a Best College for Future Leaders

Nov 20, 2025 • Baylor University

Baylor Honors College Designated as Hidden Gem

Nov 18, 2025 • Baylor University

Loading insights...

Headcount -0.9% year over year

Referral

4%

Social

0.6%

Paid referral

0.4%

LinkedIn followers

Follower count and growth

Total followers

169.5K

12-mo growth

—

Monthly growth

+0.5%

Open positions41 open marketing positions

Student Worker - Student Success Marketing and Customer Support Specialist - BC

Baylor University

Waco, TX (Remote)

In-housePart-time

2 weeks ago

Student Worker - Social Media Student Worker

Baylor University

Waco, TX (On-site)

In-housePart-timeIntern/new grad

2 weeks ago

Student Worker - Marketing Assistant

Baylor University

Waco, TX (On-site)

In-housePart-timeIntern/new grad

2 weeks ago

Student Worker - Baylor Eats PR Intern

Baylor University

Waco, TX (On-site)

In-housePart-timeIntern/new grad

5 weeks ago

Student Worker - Student Marketing and Communications Intern

Baylor University

Waco, TX (On-site)

In-housePart-timeIntern/new grad

5 weeks ago

Assistant Director of Development Operations

Baylor University

Waco, TX

In-houseFull-time

5 weeks ago

View all 41 jobs

Baylor University insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

2012

Headquarters

Waco, Texas

Employees

1001-5000

Flat last 12mo

Marketing team

529

6% of company

109 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Medium risk

Seed-stage · Flat headcount last 12 months · More mature · Last funding 3+ years ago

Trend

2023-05-01 -> 2025-12-01

Headcount (12 months)

-0.9%

Last funding round

67 months ago

Negative news (120 days)

0

Risk score3/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

2.8M

Month over month+7.3%

Quarter over quarter+86.3%

Top sourceDirect (52.8%)

Traffic source mix

Direct

52.8%

Search

42.1%

Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result

0 competitor sites

Search traffic: 520.3K organic clicks / 4K paid clicks

Organic competitors

0

Paid competitors

0

Keyword change

+11,454

Ad budget per month

$154.0K

Average search rank

47.6

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

169.5K

12-mo growth

—

Monthly growth

+0.5%

Marketing team size

Shows saved marketing team size.

529

6% of the company • 109 saved marketing people

Average time at company

Shows typical time the marketing team stays.

0 years

Based on 2 people.

Average years of experience

Shows typical years of experience across saved people.

10 years

Based on 52 people.

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team

Based on saved marketing team size: 529.

Funding

Shows saved funding data.

Total funding

$1.5M

Last raise

Grant

5 years ago

Funding details

Amount raised

$1.5M

Last round

Grant

Last fundraise

5 years ago

News

Shows saved company news.

Baylor Launches Future Church Leadership Certificate

Nov 25, 2025 • Baylor University

Baylor Named a Best College for Future Leaders

Nov 20, 2025 • Baylor University

Baylor Honors College Designated as Hidden Gem

Nov 18, 2025 • Baylor University

4%

Social

0.6%

Paid referral

0.4%