Own the end to end digital marketing engine for the pubs, driving website optimization, CRM campaigns, and paid media to lift covers and online bookings.

Own website optimization, CRM-driven marketing, and digital advertising to grow audience and revenue.
Lead audience growth and emailable database expansion across paid and owned channels.
Coordinate agency partners and internal teams to deliver cohesive digital guest journeys and PR support.

Job Description

Responsibilities

Maintain & develop our websites to be best in class
Deliver key additional website projects as are needed
Utilise the e-CRM system to its fullest potential
Grow covers & online bookings from paid activity
Build best-practice and insight-led paid digital advertising, email, social media, and display advertising campaigns to drive covers
Continue to find ways to grow & develop new audiences and increase our emailable database size
Be the champion of marketing data and draw insights for the department from the e-CRM system
Act as chief liaison for the key digital agencies across web, social, e-crm and any other digital agencies that we are engaged with
Manage the ordering app, zonal loyalty scheme and voucher management systems and deliver on these as required
Support the wider pubs marketing team and commercial umbrella team on any other marketing initiatives, campaigns or promotions as might be needed

Requirements

Degree educated, and marketing qualifications a plus
5 years minimum experience in digital marketing with a good understanding of all platforms such as e-CRM, google ppc, paid social and other outlets
Hospitality experience preferred

Preferred

Degree educated
marketing qualifications a plus
Hospitality experience preferred

Benefits

A comprehensive package of lifestyle benefits covering health, pension, wellbeing, drinks allowance and discounts
Combination of working from home and from our brewery in Blandford, Dorset

Responsibilities

Maintain & develop our websites to be best in class
Deliver key additional website projects as are needed
Utilise the e-CRM system to its fullest potential
Grow covers & online bookings from paid activity
Build best-practice and insight-led paid digital advertising, email, social media, and display advertising campaigns to drive covers
Continue to find ways to grow & develop new audiences and increase our emailable database size
Be the champion of marketing data and draw insights for the department from the e-CRM system
Act as chief liaison for the key digital agencies across web, social, e-crm and any other digital agencies that we are engaged with
Manage the ordering app, zonal loyalty scheme and voucher management systems and deliver on these as required
Support the wider pubs marketing team and commercial umbrella team on any other marketing initiatives, campaigns or promotions as might be needed

Requirements

Degree educated, and marketing qualifications a plus
5 years minimum experience in digital marketing with a good understanding of all platforms such as e-CRM, google ppc, paid social and other outlets
Hospitality experience preferred

Preferred

Degree educated
marketing qualifications a plus
Hospitality experience preferred

Benefits

A comprehensive package of lifestyle benefits covering health, pension, wellbeing, drinks allowance and discounts
Combination of working from home and from our brewery in Blandford, Dorset