Responsibilities

• Own the B2C lifecycle marketing strategy across Healthera's patient platform.
• Build and optimise automated customer journeys in HubSpot across email, SMS, push notifications and in-app messaging.
• Develop customer segmentation and personalised communications using behavioural and lifecycle data.
• Plan and deliver CRM campaigns across prescriptions, pharmacy services, clinic treatments and OTC shopping.
• Manage our B2C social media channels, supporting lifecycle campaigns with engaging organic content and community updates.
• Identify new engagement opportunities, including loyalty, referral, reactivation and cross-sell campaigns.
• Run A/B tests and use data to continuously improve customer engagement, retention and revenue.
• Measure and report on CRM performance, using insights to shape future campaigns and customer journeys.
• Work closely with Product, Data and Marketing to improve the end-to-end customer experience and help evolve our CRM capabilities.

Requirements

• 3-5+ years' experience in CRM or Lifecycle Marketing.
• Strong hands-on experience with HubSpot Marketing Hub.
• Experience building sophisticated lifecycle automations and customer journeys.
• Strong understanding of customer segmentation and behavioural marketing.
• Experience managing campaigns across Email, SMS and Push Notifications.
• Data driven mindset with experience using analytics to optimise campaigns.
• Strong copywriting skills and attention to detail.
• Commercial mindset with a passion for improving customer engagement and revenue.

Preferred

• Experience within HealthTech, Healthcare, SaaS, Marketplace or eCommerce.
• Experience with in-app messaging platforms.
• Familiarity with Mixpanel, GA4 or similar analytics platforms.
• Experience working alongside Product teams.
• Experience developing lifecycle strategies from the ground up.

Benefits

• Casual dress
• Private medical insurance
• Sick pay
• Work from home