Responsibilities

• Build customer lifecycle and nurture programs.
• Design platform expansion and feature adoption campaigns.
• Partner with GTME on customer health scoring.
• Identify customer expansion signals using data.
• Create ROI reports and value summaries for Account Managers.
• Execute multi-team penetration campaigns within enterprise accounts.
• Build win-back and customer re-engagement campaigns.
• Analyze churn trends and improve retention strategies.
• Partner closely with Customer Success and Account Managers.
• Measure lifecycle program performance and optimize results.

Requirements

• 3+ years in B2B SaaS lifecycle, customer, or retention marketing.
• Experience marketing to developer-focused audiences.
• Data-driven approach to segmentation, timing, and measurement.
• Hands-on experience with CRM and marketing automation.
• Strong cross-functional collaboration with Customer Success and Sales.

Preferred

• Experience using product usage data.
• Familiarity with product-led growth programs.
• Background driving expansion and Net Revenue Retention.
• Experience supporting developer or technical customer bases.
• Experience marketing to enterprise customers.

Benefits

• We offer competitive compensation and thoughtfully designed benefits to support your success and well-being.