Lifecycle Marketing Manager (Leads & Reactivation)
ClassPass
Leeds, UK (Remote)
In-houseSenior level3+ years exp.
3 days ago
Customer Lifecycle Marketing Manager
London, UK (Remote)
Salary Not AvailableMid Level3+ years exp
Posted 2 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own lifecycle and expansion for B2B SaaS by driving nurture, adoption and retention with data driven signals, ROI storytelling, and multi team campaigns across enterprise accounts.
- Lifecycle ownership: Build and optimize nurture, win-back, and re engagement programs across ABM and enterprise segments.
- Expansion and retention: Design platform expansion campaigns, health signals, and data driven churn reduction to lift Net Revenue Retention.
Job Description
Responsibilities
- Build customer lifecycle and nurture programs.
- Design platform expansion and feature adoption campaigns.
- Partner with GTME on customer health scoring.
- Identify customer expansion signals using data.
- Create ROI reports and value summaries for Account Managers.
- Execute multi-team penetration campaigns within enterprise accounts.
- Build win-back and customer re-engagement campaigns.
- Analyze churn trends and improve retention strategies.
- Partner closely with Customer Success and Account Managers.
- Measure lifecycle program performance and optimize results.
Requirements
- 3+ years in B2B SaaS lifecycle, customer, or retention marketing.
- Experience marketing to developer-focused audiences.
- Data-driven approach to segmentation, timing, and measurement.
- Hands-on experience with CRM and marketing automation.
- Strong cross-functional collaboration with Customer Success and Sales.
Preferred
- Experience using product usage data.
- Familiarity with product-led growth programs.
- Background driving expansion and Net Revenue Retention.
- Experience supporting developer or technical customer bases.
- Experience marketing to enterprise customers.
Benefits
- We offer competitive compensation and thoughtfully designed benefits to support your success and well-being.
PubNub
3.6 Glassdoor
With over 3 trillion API transactions per month and trusted by 2,000+ customers across 40 industries, PubNub is a global leader in real-time infrastructure, offering APIs, edge computing, and secure messaging at scale. From multi-language, multi-platform messaging services to powering high-capacity, low-latency logic for real-time interactive apps. Our global network has everything you need to drive innovation and deliver engaging user experiences that drive retention and growth.
Founded in 2010
San Francisco, California, USA
120 employees (12 in marketing)
66% recommend to a friend
76% CEO approval
Traffic Signals
Monthly Visitors
121.6K
Monthly Google Ads Budget
$4.4K
Traffic Source Mix
Search
61.2%
Direct
21%
Referral
5.5%
Social
8.7%
Paid
0.4%
Headcount Trend
Current headcount: ~120
Marketing Team
Marketing Team Size
8 (7% of company)
Marketing Roles Posted (Last 30 Days)
2
Funding
Total Funding
$134.1M
Last Raise
$65M
Series E, 5 years ago
Funding History
- Nov 2021Series E • $65M
- Apr 2019Series D • $23M
- Sep 2016Series Unknown • $6M
