Responsibilities

• Content strategy: the calendar, the themes, and the tone that make JustTip instantly recognisable
• Our social channels: LinkedIn, Instagram, X, TikTok, and Substack, from planning through to posting and reporting
• The content itself: sharp, on-brand copy with no fluff, plus filming, briefing, or producing the creative that brings it to life
• Community: replying to comments, DMs, and mentions, and building real relationships with customers, operators, and partners, both online and face to face
• Events and partnerships: planning and running meetups, panels, or activations with partners, customers and industry voices, turning our community into people who show up for us in person as well as online
• Paid social: planning and running LinkedIn and Meta campaigns against clear performance targets, then tracking, reporting, and acting on what works
• Industry radar: keeping a pulse on hospitality and fintech news and spotting content opportunities before anyone else does
• Cross-functional partnership: working with sales and marketing on launches, regional campaigns, events, and content collaborations with customers and partners

Requirements

• 3+ years creating your own content or working in a digital content creator role
• Comfortable both on camera and behind it, and quick to turn an idea into a finished post
• Strong, direct copywriting with a clear point of view and no fluff
• Fluent with AI tools for content research, drafting, and production, and thoughtful about where the human judgement still matters
• Working knowledge of social scheduling tools and Meta and LinkedIn Ads Manager, and a feel for how content gets discovered in search and AI answer engines
• Comfortable organising and running events with partners, and building relationships that outlast a single campaign
• A builder who wants ownership, takes initiative, and works well across teams
• You do not need a marketing degree or agency background. If you can show us content you are proud of and a real feel for building an audience, we want to hear from you

Benefits

• Hybrid working from our London base, balancing time together with flexibility
• Pension and other core benefits
• Access to ESOP
• Genuine ownership of a function, with the equipment and tools to create great work
• A culture of inclusivity, innovation, transparency, and a real sense of fun, with impact you can see everyday.
• Casual dress
• Company events
• Company pension
• Employee stock purchase plan
• Gym membership