Responsibilities

• Messaging – develop insight-driven product positioning and messaging that differentiates Jamf in the market in collaboration with other teams. Consistently refine positioning based on market feedback
• Enablement – communicate the Jamf value proposition across multiple products to internal teams and develop tools that support the needs of those teams for customers, including sales pitch decks, sales training, and outreach content.
• Product launch – coordinate the market launch of product releases and manage the cross-functional implementation of the plan. Consistently evaluate launch success and adjust approach based on market feedback
• Awareness and demand generation – collaborate with marketing to influence, drive and support marketing programs that build awareness and drive demand
• Assets – Create product and industry-related marketing assets such as white papers, collateral, videos, case studies, presentations, blog/social topics, and more in collaboration with the marketing team
• Intelligence - be the expert on the market, our market segments, the buyers – including personas, how they buy and their buying criteria – and our competition. Be seen as the subject matter expert for this intelligence and share it regularly.
• Events – support and present at Jamf events, webinars, industry events and internally to educate, build awareness and position Jamf.
• Cross-functional collaboration – build strong relationships with product strategy, product management, marketing, sales/account management team, customer support and other internal teams
• Data analysis - Synthesizes data from a variety of sources to produce and communicate a compelling vision for QBRs, board meetings, marketing planning, etc. and participates in executive strategy sessions
• Executive projects - Manage strategic, highly visible, cross-functional projects that impact Jamf's business. Examples include launching a new software tool, win/loss program or a new customer advisory board.

Requirements

• 5+ years of product marketing experience
• 3+ years of general marketing experience at a B2B technology company
• Experience working with key internal teams and customers to assess and define market needs
• Excellent analytical, quantitative and problem-solving skills
• Expert communicator (written and verbal) and ability to clearly articulate technical information in a straightforward and compelling manner
• Strong public speaker with demonstrated success presenting in a variety of formats to large audiences
• Strong project management skills. Anticipates and solves conflicts or dependencies with project deadlines and deliverables.
• Strong knowledge of the Apple ecosystem
• Track record of success driving outcomes across organizations with multiple stakeholders
• Ability to understand target audiences and address their pain points/challenges

Benefits

• Named a 2024 Best Companies to Work For by U.S. News
• Named a 2023 Best Workplaces for Women™ by Great Place to Work and Fortune Magazine
• We know that big ideas can come from anyone, so we empower everyone to make an impact. Our 90% employee retention rate agrees!
• You will have the opportunity to make a real and meaningful impact for more than 70,000 global customers with the best Apple device management solution in the world.
• We put people over profits – which is why our customers keep coming back to us.
• Our volunteer time off allows employees to support and give back to our communities.
• We encourage you to simply be you. We constantly seek and value different perspectives to ensure Jamf is a place where everyone feels comfortable and can be successful.
• 22 of 25 world's most valuable brands rely on Jamf to do their best work (as ranked by Forbes).
• Over 100,000 Jamf Nation users, the largest online IT community in the world.